Mediahub joins Mediabrands with an eye toward global expansion

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group

Mediaweek Agency 50: Mark Coad on Mediabrands achievements and optimism for 2023

Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the people who make it. Taking number three on the Agency 50 list was Mark Coad, CEO of IPG Mediabrands. Mediaweek caught up with Coad as he reflected on Mediabrands’ achievements, the industry issues on his mind and shared his outlook for the year ahead. Mediaweek: Congratulations

Lynn Lewis elevated to global CMO of Mediabrands as UM taps Joe DeMiero as US CEO

UM has hired Joe DeMiero as its new US CEO, taking the reins from Lynn Lewis, who will move into the role of global chief marketing officer of IPG Mediabrands, the companies said Tuesday. DeMiero is a nine-year Publicis Groupe vet, most recently serving as CEO of CRM and digital agency Hawkeye. He’s also worked

Political disinformation among APAC’s media-responsibility challenges

Efforts to improve standards in the advertising industry and force media platforms to take responsibility for tackling issues such as hate speech, children’s wellbeing and mis/disinformation have so far been concentrated in the US and Europe. But clients want the same degree of transparency and accountability into their media investments everywhere, which is why Mediabrands

Mediabrands appoints Harrison Boys as director for standards, investment product for APAC

Mediabrands, IPG Mediabrands’ media and marketing solutions arm, has appointed Harrison Boys to the newly-made role of APAC director for standards and investment product, effective immediately. He will be responsible for leading the strategic direction and product development for digital standards in the Asia-Pacific region, and will focus on developing and maintaining long term brand hygiene strategies. In

Digital advertising is not a two-horse race between Google and Facebook: Daryl Lee

Daryl Lee is the Global CEO of IPG Mediabrands, and is responsible for the vision, strategy, and performance of the company’s global network. On Monday, Lee participated in the 21st edition of e4m Conclave. He spoke to exchange4media Director & Co-Founder Nawal Ahuja on a range of topics, including disruption in advertising business due to

‘Meritocracy and equity are not interchangeable’: Mediabrands DEI head

One of Dharesheni Nedumaran’s roles as head of diversity, equity and inclusion (DEI) at Mediabrands APAC is to stamp out the idea that the benefits of DEI are circumscribed to people. Instead, she wants everyone to understand that the benefits accrue to all aspects of business and society as well. Her ultimate ambition in her

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