Kate O’Loughlin: The Carnival World Cruise: brand titanic… or life raft?

Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus to expand marketing mindsets and help brands remain relevant amongst an ever-changing cultural landscape. This month I’ve been obsessed

Openings in Sri Lanka Expand IPG Mediabrands Footprint in the Asia-Pacific

IPG Mediabrands today announced an affiliate agreement with The Insight Hive (Pvt) Ltd for the launch of two new agencies, UM Sri Lanka and Initiative Sri Lanka. The announcement comes following recent news of new agency launches in New Zealand and Pakistan earlier this year; and expands the IPG Mediabrands network footprint across 16 countries

Media Ace Awards 2023: Shashi Sinha named ‘Network Head of The Year’

The exchange4media Group hosted the seventh edition of Media Ace Awards on November 2 at a glittering award ceremony in Mumbai. At the glamourous awards night, Shashi Sinha, CEO, IPG Mediabrands India, was awarded the ‘Network Head of The Year’ award. The award ceremony was graced by luminaries including top industry leaders and experts from

IPG Mediabrands Achieves TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards

As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally,

APAC agency leaders on how AI is transforming marketing

AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients. Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn

GameChangers 2022: Shashi Sinha, IPG Mediabrands – Giving back to the industry is what keeps me going

Sinha was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award for his continuing industry contribution and leadership. Shashi Sinha, CEO – IPG Mediabrands India was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award. He was conferred the honour at the awards ceremony in Chennai on 31st May 2023. The fifth edition

Reprise and Monash University give students media and marketing experience

Digital performance agency Reprise and its long-term client Monash University have launched a program to help students achieve real life employment experience; and learn about career opportunities in the media and marketing sector. The inaugural 12-week program hosted four Monash Business School students as part of the University’s ongoing Work Integrated Learning/Industry Experience elective. Jessica

Mediabrands Australia appoints Sue Squillace as CEO Mediahub ANZ

Mediabrands Australia has announced the appointment of Sue Squillace as CEO Mediahub ANZ. Her appointment follows the resignation of Mediahub’s executive director APAC, Andrew Livingston, who is relocating to the UK. Mark Coad, CEO Mediabrands, said: “Andrew shared his intent to relocate to the UK some time ago, which provided Mediabrands, together with Mediahub’s joint venture partner, Attivo Group, with an opportunity

THE WORK 2023 CONTENDERS: MBCS

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders… View them here

Capturing consumer attention in the digital-first era: Keys to success

Every day, consumers are bombarded with thousands of advertisements, messages, and notifications. As a result, they have become extremely discerning about what they pay attention to and for how long. Brands are now competing fiercely to capture every precious second of people’s mind space. They are tasked with carefully planning marketing campaigns that inspire purchase