Is generative AI eroding media’s ethical core?

SearchGPT has arrived, and the media industry’s ethical reckoning is upon us. Initiative’s Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it’s a necessity. The Gen AI revolution is truly here and there is no doubt it will change our working and personal lives. But

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands

A steadfast leader spearheading the agency’s transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team. In her capacity as a key C-suite member, Sherry Pan leads the Magna, Transformation, Investment, and Orion teams at Mediabrands China—overseeing crucial aspects such

Universal McCann & Munchy’s Cream-O Spread Happiness & Joy For World Happiness Day

For the recent World Happiness Day, Universal McCann (UM), the global media agency network of IPG Mediabrands, developed a campaign with Munchy’s Cream-O. The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aimed to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of

IPG, Adobe team up to offer improved content creation for companies and marketers

Interpublic Group (IPG) has announced a global partnership with Adobe to accelerate content creation and activation throughout the corporation’s activities. As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology platform. The engine created by IPG

Susan Credle makes history as first-ever IPG Creative Advisor to advance culture of creativity across the Group

Interpublic Group, a global provider of marketing solutions, has announced the appointment of Susan Credle as its first-ever Creative Advisor. In addition to taking on this newly created role, Susan will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024. She will also continue to report to IPG CEO Philippe Krakowsky. In the new role,

IPG Mediabrands appoints Paul Waller as chief investment officer of MAGNA for APAC

IPG Mediabrands, Interpublic Group’s media and marketing solutions group, announced the appointment of Paul Waller to the newly created job of chief investment officer MAGNA for APAC. Waller will report to Leigh Terry, CEO of IPG Mediabrands APAC, and will be based in Singapore. His appointment is effective immediately. Waller in his new position of chief investment officer MAGNA APAC,

IPG Mediabrands Achieves TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards

As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally,

UnLtd hosts the Big Splash regatta as IPG Mediabrands sails to victory

The event raised over $115,000 for UnLtd’s work supporting charities helping young people at risk The UnLtd: Big Splash sailing regatta welcomed 18 teams from across the industry as they hoisted the sails for good on Sydney Harbour on Friday, 31 March. The event, kindly sponsored by Yahoo, raised over $115,000 for UnLtd’s work supporting

Mediahub joins Mediabrands with an eye toward global expansion

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group