For the recent World Happiness Day, Universal McCann (UM), the global media agency network of IPG Mediabrands, developed a campaign with Munchy’s Cream-O.
The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aimed to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of happiness to all Malaysians.
Over the campaign period, Munchy’s Cream-O will be stationed at selected Ramadan bazaars, including the now iconic Stadium Shah Alam bazaar that is a popular spot for Ramadan fare. Upon registration at the Munchy’s Cream-O booth, individuals have a unique opportunity to nominate a loved one to receive a special Happiness Box of Munchy’s Cream-O goodies, delivered through a special collaboration with foodpanda.
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