Initiative: Bet On Your Super Bowl Ad Insight

February 8, 2022 | Share this article

Initiative has launched the inaugural Marketing Multi for the “other” Super Bowl competition. As the world’s biggest advertising stage, The Super Bowl ad comp unleashes a wave of industry predictions and commentary, with very little accountability. Initiative is helping people put their money where their mouth is (figuratively speaking) when it comes to predicting the

Initiative named Media Agency of the Year

February 4, 2022 | Share this article

Initiative has been named Media Agency of the Year at the AdNews Agency of the Year Awards. The IPG agency won the award, presented by PubMatic, at the livestreamed event this afternoon. CEO Mel Fein: “This award means the world to us … another tough year but the resilience of every individual at Initiative is

Initiative, the culturally-driven media agency within Mediabrands, has today announced a strategic move to bolster the growing agency’s leadership with the appointments of Melody Laogan and Paul Atienza to the newly created role of joint Initiative Philippines Managing Partners. A solutions-driven commercial leader with a media career spanning 13 years of growing local and multi-national client

Initiative Crowned Best Performing Agency

December 6, 2021 | Share this article

Initiative has nabbed the number one spot for new media wins for the month of October according to the latest data from martech firm R3. The IPG-owned agency has won back the crown from PHD who pinched it back in August. IPG stormed to the top of the October numbers with wins that have included