March 13, 2024 | Share this article

Initiative Perth has hired strategist and product management lead, Charles Dangibeaud to head the agency’s strategy offering and lead the WA Government account.

Taking on the role of Head of Strategy & WA Government, Dangibeaud’s immediate remit will be to uphold and strengthen the agency’s reputation for strategic thinking and craft development – blending the strategy and planning teams – while simultaneously leading the WA Government account in partnership with General Manager, Judi Van Omme.

Paige English (pictured right), Head of Perth said: “With Charles joining the team, we further strengthen our strategic capabilities for clients and solidify our dedication to the WA Government account. This senior appointment stands as a pivotal addition to Perth’s leadership team, further strengthening our commitment to hiring the best talent in market, I can’t wait to see what the future holds with Charles at the helm of our strategy offering.”

“Charles is a real stand out. Brilliant digital strategists are few and far between, and Charles’ ability to use technology to solve real life challenges is truly impressive. His experience and reputation for developing strategy that drives creative and effective work precedes him, and he will play a pivotal role as we create deeper connections to deliver client growth. I’m genuinely thrilled he’s joining us.”

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