Initiative Perth has hired strategist and product management lead, Charles Dangibeaud to head the agency’s strategy offering and lead the WA Government account. Taking on the role of Head of Strategy & WA Government, Dangibeaud’s immediate remit will be to uphold and strengthen the agency’s reputation for strategic thinking and craft development – blending the
Initiative Perth has announced a raft of new hires across its client service and partnerships teams. Sian Thomas joins the agency in the newly created role of client advice and partnerships director; Sarah Hua joins as associate director and Jessica Wilkins takes on the role of partnerships associate. Head of Perth, Paige English said she
This series of articles looks at the world of the account manager. This time we talk to Charlotte Wills, Group business Director, Initiative. How did you end up account management? Was it by design or a cosmic accident? Let’s go with divine intervention. I’ve had an unconventional journey to my current role as Group Business Director
ARN’s Jess Cameron has been crowned the winner of Initiative’s coveted Media Partner of the Year (MPOY) Award for 2023. The highly contested Award, which commenced in 2013, recognizes the exceptional efforts and collaborative media partnerships across WA’s close knit media industry. At celebratory event held last week, Jess awarded Media Partner of the Year
In this monthly column with NGEN, the MFA’s training program for media professionals with less than five years of experience, Ben Breden and Olivia Coxon, communications designer and senior partnerships exec at Initiative, respectively, track their success in bringing to life their NGEN Award entry with the help of 19 media partners and $1.3 million
Following a competitive media review, Australia’s Crown Resorts has appointed Initiative as its media agency of record. Initiative’s remit covers full funnel media strategy, planning, and buying, including performance and digital. The appointment comes after Crown’s recent unveiling of a refreshed brand, signaling a new era and bold strategy to reinforce its position as a
Steph O’Donnell has been appointed as the new Head of Investment at Initiative Melbourne, a significant move that also sees her joining the Senior Leadership Team at the agency. Reporting directly to Chief Partnerships & Investment Officer, Paige Wheaton, O’Donnell’s immediate role will be to lead the market’s investment product across the entire investment ecosystem.
Kate O’Loughlin: “There is no subject too young, too silly, or too pop for brands to galvanise.” The Taylor Bowl Super Bowl kicks off on Monday, February 12th, in Australia, and viewers all over the world will have their eyes peeled for one star – Taylor Swift (who, if widely speculated calculations are to be believed, will make it from
IPG Mediabrands today announced an affiliate agreement with The Insight Hive (Pvt) Ltd for the launch of two new agencies, UM Sri Lanka and Initiative Sri Lanka. The announcement comes following recent news of new agency launches in New Zealand and Pakistan earlier this year; and expands the IPG Mediabrands network footprint across 16 countries
What. A. Year! It’s clearly been a very demanding one and will continue to be for the foreseeable future. War and global insecurity, underpinned by the current cost of living pressures and rising inflation, alongside a looming recession facing Australians and the knock-on effect to our client’s businesses; one of the biggest tests I have