Initiative appoints Sharon Ho as CEO of China

April 8, 2024 | Share this article

Initiative Media, an agency of IPG Mediabrands, announced the appointment of Sharon Ho as CEO of China. She will be based in Shanghai and report to Melinda Po (Bo Rongrong), CEO of IPG Greater China . As the CEO of Extreme Media China, Sharon Ho will leverage her advantages in integrating technology, data and marketing communications to create consumer-centric services for clients and use her unique ability to build relationships among people within the group. relationships of trust and engagement to drive growth.

Sharon Ho has been deeply involved in Greater China for many years, and her career spans media, digital and creative agencies. Before joining Initiative, she served as the Managing Director of Digitas China.

Outside of the professional world, Sharon Ho is a certified Neuro-Linguistic Programming (NLP) coach and an advocate for inspiring and influencing others through leadership. In addition, she mentors students as a guest lecturer at NYU Shanghai. In 2022, she was selected for Campaign Asia Women to Watch.

Commenting on the new role, Sharon Ho said: “I am deeply impressed by Initiative’s global brand proposition of ‘Fame and Flow’, which is rooted in a belief that media has the power to reshape industries and weave brands. The power of the entire consumer link. It’s a modern approach to marketing that blends media and experience across the user lifecycle. I’m really looking forward to working with the Initiative team.”

Read more on Campaign China.