MasterChef Australia and Crown Resorts set to deliver unique ‘pop-up restaurant’ ALUMNI

April 29, 2024 | Share this article

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique, dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere.

ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, serving dishes from the cuisine they are best known for.

Each ALUMNI chef will take up rotating residency for three weeks, commencing with Kishwar Chowdhury (16 May – 2 June), then Callum Hann (6 – 23 June) and Khanh Ong (27 June – 14 July) with a surprise fourth MasterChef Australia cook to be announced late June.

The creative brainchild and collaboration between media agency Initiative, integrated creative agency Mediabrands Content Studio (MBCS), Paramount Brand Studio and Endemol Shine Australia, ALUMNI is the latest iteration to support Crown’s brand platform “Here’s Where Things Get Interesting”, launched in September 2023.

More on Mumbrella.