Initiative appoints Danielle Galipienzo as head of impact

Initiative has announced Danielle (Elle) Galipienzo has taken on the additional role of head of impact, leading the media agency’s purpose-led consulting division. The announcement comes as the agency enters its next evolutionary stage for the department, expanding from pro-bono partners only to include paid services and impact consulting open to all clients. Galipienzo will

Goodman Fielder extends its brand and retail media investment business with Initiative

Goodman Fielder has handed trade marketing investment to Initiative Australia following a structural overhaul 18 months in the making. The move marks the FMCG giant as an early outlier as industry re-engineers for retailer media. CMO Christine Fung thinks it may be the shape of things to come – and says combining above and below-the-line

Initiative Retains Pernod Ricard’s Media Account

Initiative has retained the coveted Pernod Ricard Australia and New Zealand media account, working across the entire brand portfolio including all Pernod’s wine, spirit, whiskey, champagne, RTD and ‘new to world’ brands. Jo McAlister, managing director, Initiative said the team could not be more excited to sign up for another three years and partner the

Mediahub joins Mediabrands with an eye toward global expansion

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group

Initiative: Bet On Your Super Bowl Ad Insight

Initiative has launched the inaugural Marketing Multi for the “other” Super Bowl competition. As the world’s biggest advertising stage, The Super Bowl ad comp unleashes a wave of industry predictions and commentary, with very little accountability. Initiative is helping people put their money where their mouth is (figuratively speaking) when it comes to predicting the

Initiative named Media Agency of the Year

Initiative has been named Media Agency of the Year at the AdNews Agency of the Year Awards. The IPG agency won the award, presented by PubMatic, at the livestreamed event this afternoon. CEO Mel Fein: “This award means the world to us … another tough year but the resilience of every individual at Initiative is

Initiative Philippines boosts leadership with appointment of joint managing partners

Initiative, the culturally-driven media agency within Mediabrands, has today announced a strategic move to bolster the growing agency’s leadership with the appointments of Melody Laogan and Paul Atienza to the newly created role of joint Initiative Philippines Managing Partners. A solutions-driven commercial leader with a media career spanning 13 years of growing local and multi-national client

Initiative Crowned Best Performing Agency

Initiative has nabbed the number one spot for new media wins for the month of October according to the latest data from martech firm R3. The IPG-owned agency has won back the crown from PHD who pinched it back in August. IPG stormed to the top of the October numbers with wins that have included