BRILLON appoints Lodestar UM as media AOR

BRILLON Consumer Products, formerly SC Johnson, a manufacturer of household consumer products, has appointed IPG Mediabrands owned Lodestar UM as its media agency on record in India. The decision comes on the heels of a rigorous multi-agency, multi-phased pitch process. The account will be managed out of the agency’s Gurugram office. Brillon Consumer Products is

UM leads finalists in stellar year for MFA AWARDS

More than 100 judges have reviewed and discussed a record number of entries to select 52 finalists for the 2021 MFA Awards, being held on 10 February 2022. The judges – drawn from agencies, client side, industry bodies and MFA Awards sponsors – commended this year’s entries as being of high calibre, rooted in actionable

Universal McCann shows its caring side by organising fundraiser

KUALA LUMPUR: As businesses continue to endure the challenges of the pandemic, there have also been many grassroot efforts carried out in support of local companies. Among such efforts is a fundraiser by Universal McCann (UM). The media agency raised over RM62,000 in sales and donations through a series of virtual live-streaming events in support

KEPCI KITCHEN: How KFC turned every Malaysian kitchen into a KFC kitchen

The start of the pandemic and subsequent lockdowns brought Malaysians lives to a hold. Contained at home, Malaysians were cooking more at home and ordering less delivery. This posed a challenge to quick-service restaurants like KFC who had difficulty sustaining growth as a delivery brand. However, a new pandemic trend was fast on the rise,

SG’s Sentosa Development Corporation extends media remit with UM

Singapore – Singapore’s statutory board Sentosa Development Corporation (SDC) has extended its media remit with UM, the full-service media and marketing solutions agency within Mediabrands. SDC is responsible for overseeing the development, management, and promotion of the country’s island resort getaway, Sentosa Island. The extension comes after a competitive pitch review in April this year, where

UM retains Australian Government master media agency contract

The Australian Government has awarded a three-year extension of its Master Media Agency contract to Universal McCann which will see the agency continue its duties through June 2024. UM will continue to provide media strategy, planning, and buying services to the Australian Government, after initially being awarded the contract in July 2018. UM also previously

UM data chief Maria Grivas appointed Reprise CEO

IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO. Grivas has been the chief data and technology officer at UM Australia for the past three and a half years. She will now lead the full-service performance agency which has more than 150 staff across its offices in Sydney, Melbourne, Brisbane and Perth. Grivas

Forward Momentum in the APAC Region: The Reinvention of Social Context

It is well known that APAC consumers are “super-connected”, spending much of their time on their smartphones and social media. In the past year, social media usage in the region has surged even further as consumers retreated into their homes and turned to Facebook, Instagram, or other platforms to not only stay connected with family

Forward Momentum in the APAC Region: Welcome to the Splinternet

To put this global trend in perspective, APAC’s consumer internet has never quite been a homogenous one. The search, social, video, and e-commerce ecosystems in APAC, have been split a number of ways for many years, as consumers are inclined to use what is locally relevant, shifting easily between global and local platforms. China started

Crash Course: How to maximise brand impact during Chinese New Year

As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past. Welcome back to Campaign Asia-Pacific’s Crash Course learning series, in which you