UM

In the third episode, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team, shed light on Technology, Automobile, and Health & Well-Being E4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that

UM Australia has announced the appointment of Andy Copeland to the newly created role of general manager, Brisbane. Copeland joins the Brisbane media agency’s leadership team, reporting directly to Anathea Ruys, CEO UM Australia. With an immediate remit to pave the way for sustainable future growth in Queensland’s burgeoning market, Copeland brings extensive business strategy & revenue growth experience to

UM Appoints Sasha Savic as Global CEO

February 7, 2023 | Share this article

UM, the global media agency network of IPG Mediabrands, has appointed Sasha Savic as Global Chief Executive Officer. Savic, an IPG alumnus who will report directly to Mediabrands Global CEO, Eileen Kiernan, will “set the vision for the agency’s global growth” while overseeing strategy, product, operations, and management of clients including American Express, Honda, Johnson

After a highly competitive tender process, media agency UM has kickstarted the year announcing its appointment as media agency of record for the ACT Government, effective as of March 1, 2023. UM’s remit covers all media strategy, planning and buying for brand, digital and functional advertising across all channels, plus additional digital and creative content

UM launches Pakistan office

August 12, 2022 | Share this article

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets. Global media agency UM has launched an office in Pakistan. Entering into an affiliate agreement with IG Square Pakistan for the launch, this move extends UM’s footprint in 14 different countries across the APAC region, which previously included Australia, China,

How tech and culture are linked in China

June 22, 2022 | Share this article

It has been a rollercoaster year for China. But chaos brought people cloer together and technology also became more humanised as a result. People became even more attuned to technology than before—further accelerating China’s world lead in the wide adoption of technological advancements. China is at an interesting junction between a highly regulated society and

Since the start of this century, the world has been changing radically with APAC at the heart of the transformation. Many of the emerging economies in the region like China, India and Southeast Asia had been rapidly industrialising, with the innovation powerhouses of China, Japan and South Korea accelerating technological change, and digitisation and mass

Lion, in partnership with media agency UM, has placed looking after the environment front and centre of a new media campaign to launch XXXX Zero, Lion’s newest alcohol-free product, and Australia’s first carbon neutral alcohol-free beer. With a clear brief to launch XXXX Zero in Queensland and build awareness of the brand’s sustainability proposition, UM

UM Australia CEO Anathea Ruys joins this week’s Mumbrellacast episode to discuss the intricacies and heightened of handling the federal government account during election season, Mediabrands’ automation transformation to fix the talent crisis, market differences between Australia and the US, and returning to the role in the midst of COVID. Tune into the podcast here.