UM data chief Maria Grivas appointed Reprise CEO

April 28, 2021 | Share this article

IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO.

Grivas has been the chief data and technology officer at UM Australia for the past three and a half years.

She will now lead the full-service performance agency which has more than 150 staff across its offices in Sydney, Melbourne, Brisbane and Perth.

Grivas replaces Matt Sallis who took on the position in January last year. Saillis has resigned due to family reasons related to travel restrictions from his base in Canada.

“Reprise plays a vital role in supporting our teams and clients with world-class communications solutions and as Maria has proven in her UM role, she is the ideal future leader for the business,” says Mediabrands Australia CEO Mark Coad.

“I’m thrilled that Mediabrands has talent of Maria’s calibre to promote into such an important leadership position, also that we have her high-quality team members in place to continue their work.

“We will look to replace Maria’s role as UM’s chief data and technology officer in due course, but after very special consideration for this key role.

“Matt has done a great job under very difficult circumstances and we wish him the very best for the future.”

Reprise Australia works with many of Mediabrands’ clients across the group and also has independent clients. Grivas joins Mediabrands Australia’s executive leadership team and plays a key role in shaping the group into the future.

“Having already worked closely with Reprise for some time, I am very excited about the CEO role,” Grivas says.

“The business has a large team of very talented people doing great work and my ambition is to help elevate their successes as the industry evolves at pace.”

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