As well as retaining his COO and new business development responsibilities for Initiative, Geoff Clarke will add the newly created role of COO Mediabrands Australia to his remit, taking on responsibility for driving operational and organisational improvements across the entire Group. Clarke’s three-decade media industry career commenced in 1993 at JWT, before going on to

This Pride month let’s talk about the complexities of inclusive marketing for LGBTQ+ communities in Asia Pacific. The rights, protection and experience of living as an LGBTQ+ person varies drastically across the region, with some localities being particularly hostile. Heres’ a snapshot of LGBTQ+ legal rights in APAC. Legislature and regulations form just one part

Interpublic Group’s Mediabrands India has bagged the media mandate for ITC Limited after a highly contested multi-agency pitch process. The agency will handle both traditional and digital duties of the Indian conglomerate. The account size is estimated to be in the range of Rs 450-500 crore. Wavemaker India is the incumbent agency on the account

Talent leaders today need to be highly specialised, having not only HR knowledge, but also being savvy with business needs, Bala Pomaleh, CEO, Mediabrands Malaysia, believes. Bala Pomaleh was 19 when he first forayed into the industry as a junior media research assistant. Fast forward the years, and he has now been in the industry

With local talents in advertising leaving for greener pastures abroad, it’s time agency leaders say the ad ecosystem on the whole needs to be strengthened to minimise the brain drain. Mediabrands Malaysia director of human resources Debica Sigamani said as global mobility gets easier with the reopening of the borders, the agency is seeing an

In a focused move to build upon the evolved proposition of the Mediabrands network of agencies in the Philippines market; Mediabrands have today announced the appointment of Raymond Dizon to the newly created position of Chief Integration Officer, Mediabrands Philippines. With 14 years digital and media experience, the last 6 of which across Mediabrands agencies

Mediabrands, the media and marketing solutions division of Interpublic Group has announced the launch of the media industry’s first major transformation of automated systems for more than two decades. To bring the 20-month project to life, Mediabrands partnered with global software company UI Path, and information and technology services company, Cognizant. The transition fully automates