Minimising brain drain in adland
With local talents in advertising leaving for greener pastures abroad, it’s time agency leaders say the ad ecosystem on the whole needs to be strengthened to minimise the brain drain.
Mediabrands Malaysia director of human resources Debica Sigamani said as global mobility gets easier with the reopening of the borders, the agency is seeing an increasing trend of talents pursuing opportunities abroad.
With the rapid transformation of the industry, talents are becoming more courageous, and it’s natural for younger talents to want to experience international exposure, she said.
On the other hand, Debica said there are also more talents returning home, as they want to stay close to their family, plus the increasing opportunities for growth, especially in the advertising scene.
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