Interpublic Group’s Mediabrands India has bagged the media mandate for ITC Limited after a highly contested multi-agency pitch process. The agency will handle both traditional and digital duties of the Indian conglomerate.
The account size is estimated to be in the range of Rs 450-500 crore. Wavemaker India is the incumbent agency on the account for over 5 years. ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business and Mediabrands India will work on all the brands across the sectors.
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