Out, proud and allowed: How to run Pride marketing in your local market

June 22, 2022 | Share this article

This Pride month let’s talk about the complexities of inclusive marketing for LGBTQ+ communities in Asia Pacific. The rights, protection and experience of living as an LGBTQ+ person varies drastically across the region, with some localities being particularly hostile. Heres’ a snapshot of LGBTQ+ legal rights in APAC.

Legislature and regulations form just one part of the complexity. Cultural norms in APAC also make it risky for marketers to navigate LGBTQ+ inclusion with brand safety in mind. A misstep could result in backlash from the government, customers or consumers. I don’t blame marketers for assuming it’s too risky and staying away entirely. But that’s a great shame.

Read more here.