Entries for Five Decades of Advertising Graduates competition now open

As advertising education in Australia marks 50 years, the Queensland University of Technology (QUT) has announced that the ‘Five Decades of Advertising Graduates’ competition is now open for applications. The competition is a celebration of how studying for and working in the advertising industry has developed over five decades. In addition to looking at changes and

Kristine Biti Appointed Head of Kinesso APAC

IPG Mediabrands has appointed Kristine Biti as Head of Kinesso APAC. The announcement comes following the transition of Matt Ware to the position of CEO of IPG Mediabrands. Biti takes over leadership of 1000+ staff in eleven markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI. Biti brings 15 years of advertising,

IPG Mediabrands Thailand launches new office under the concept of One For All, creating a life-happiness balance for all employees.

IPG Mediabrands Thailand launches a new office under the concept of One For All, creating life balance and happiness for all employees. Combining cutting-edge technology IPG Media Brands Thailand has subsidiaries such as Initiative, UM, Media Brands Content Studio (MBCS) and KINESSO) Renovated the office to accommodate the continuously increasing number of employees under the

IPG Mediabrands Japan appoints Matt Ware as CEO

IPG Mediabrands has named Matt Ware as the new CEO IPG Mediabrands Japan. Previously APAC CEO of KINESSO the IPG Mediabrands tech-driven performance agency where he led 1000+ digital experts across 11 markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI; Ware brings 15 years specialized digital marketing experience, including 11 years within

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands

A steadfast leader spearheading the agency’s transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team. In her capacity as a key C-suite member, Sherry Pan leads the Magna, Transformation, Investment, and Orion teams at Mediabrands China—overseeing crucial aspects such

Universal McCann & Munchy’s Cream-O Spread Happiness & Joy For World Happiness Day

For the recent World Happiness Day, Universal McCann (UM), the global media agency network of IPG Mediabrands, developed a campaign with Munchy’s Cream-O. The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aimed to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of

Women to Watch Greater China 2024: Penny Chow, MBCS

Penny Chow’s two-decade-long career in advertising and marcomms is marked by numerous remarkable achievements. As the business partner at Ogilvy, she played a pivotal role in driving substantial revenue growth, while her other professional milestones are dotted with prestigious industry awards—most notably the Coca-Cola Chok campaign at McCann during her tenure at the renowned 4As.

Santoor and Interactive Avenues celebrate the spirit of the modern woman with “Young Soch Diaries”

Santoor, a flagship brand of Wipro Consumer Care & Lighting, has launched its groundbreaking campaign “Young Soch Diaries,” celebrating the limitless spirit of modern women in association with their digital agency, Interactive Avenues, and JioCinema. Santoor stands for Young Soch that encourages women to break stereotypes, be limitless and pursue their dreams. Through Young Soch Diaries, the brand

Kate O’Loughlin: Marketing lessons from the rise of run clubs

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus to expand marketing mindsets and help brands remain relevant amongst an ever-changing cultural landscape. This month, I’m obsessed with the run club

50 years of advertising education

‘For 50 years insightful and creative graduates have been shaping the Australian advertising industry. So we think it is time to identify and acknowledge the great achievements that advertising graduates have made to our industry.’ – Leigh Terry, Project leader and CEO of IPG Mediabrands APAC Celebrating 50 years of advertising education in Australia with