Initiative appoints Sharon Ho as CEO of China

Initiative Media, an agency of IPG Mediabrands, announced the appointment of Sharon Ho as CEO of China. She will be based in Shanghai and report to Melinda Po (Bo Rongrong), CEO of IPG Greater China . As the CEO of Extreme Media China, Sharon Ho will leverage her advantages in integrating technology, data and marketing

Brands seek honesty over creativity and charisma: Snapchat and MAGNA

The study found creators who routinely shared personal experiences and engaged with their audience’s comments were perceived as honest and authentic. The top traits brands seek from influencers is honesty (67%), followed by creativity (47%) and charisma (38%), according to research conducted by Snapchat and MAGNA Media Trials for its Influencer Marketing Playbook. The study, ‘Unleashing Influence: A

Entries for Five Decades of Advertising Graduates competition now open

As advertising education in Australia marks 50 years, the Queensland University of Technology (QUT) has announced that the ‘Five Decades of Advertising Graduates’ competition is now open for applications. The competition is a celebration of how studying for and working in the advertising industry has developed over five decades. In addition to looking at changes and

Kristine Biti Appointed Head of Kinesso APAC

IPG Mediabrands has appointed Kristine Biti as Head of Kinesso APAC. The announcement comes following the transition of Matt Ware to the position of CEO of IPG Mediabrands. Biti takes over leadership of 1000+ staff in eleven markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI. Biti brings 15 years of advertising,

Initiative Australia support youth mental health charity batyr with pro-bono campaign

“A chance for us to meaningfully contribute to the worthy cause of youth mental health.” Initiative Australia has partnered with youth mental health charity Batyr to support its annual fundraising challenge, Splash the Stigma. Driving this year’s Splash the Stigma challenge is batyr’s goal to prevent young people from reaching the point of crisis. Tragically, suicide remains the

IPG Mediabrands Thailand launches new office under the concept of One For All, creating a life-happiness balance for all employees.

IPG Mediabrands Thailand launches a new office under the concept of One For All, creating life balance and happiness for all employees. Combining cutting-edge technology IPG Media Brands Thailand has subsidiaries such as Initiative, UM, Media Brands Content Studio (MBCS) and KINESSO) Renovated the office to accommodate the continuously increasing number of employees under the

MBCS + SAFI’S NEW FILM CELEBRATE THE BEAUTY OF AUTHENTICITY THIS RAYA SEASON

MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has developed a brand film for leading Halal personal care brand Safi alongside the upcoming Raya season. Safi, a brand that helps women embrace their beauty with confidence, has launched a RM 1 million scholarship – the Biasiswa Siswi Safi – which aims to

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands

A steadfast leader spearheading the agency’s transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team. In her capacity as a key C-suite member, Sherry Pan leads the Magna, Transformation, Investment, and Orion teams at Mediabrands China—overseeing crucial aspects such

Universal McCann & Munchy’s Cream-O Spread Happiness & Joy For World Happiness Day

For the recent World Happiness Day, Universal McCann (UM), the global media agency network of IPG Mediabrands, developed a campaign with Munchy’s Cream-O. The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aimed to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of

Women to Watch Greater China 2024: Penny Chow, MBCS

Penny Chow’s two-decade-long career in advertising and marcomms is marked by numerous remarkable achievements. As the business partner at Ogilvy, she played a pivotal role in driving substantial revenue growth, while her other professional milestones are dotted with prestigious industry awards—most notably the Coca-Cola Chok campaign at McCann during her tenure at the renowned 4As.