Kate O’Loughlin: Jojo Siwa’s rebrand proves marketers should commit to the bit

Siwa’s rebrand has been littered by PR blunders. Initiative’s Kate O’Loughlin explains what marketers can learn from it. ‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus to expand marketing mindsets

Linda Fagerlund Joins Mediahub as Chief Strategy Officer ANZ

Mediahub has tapped strategist Linda Fagerlund for the newly-created role of Chief Strategy Officer for Australia and New Zealand. Fagerlund is tasked with delivering Mediahub’s trans-Tasman strategic support for key clients, she also joins Mediahub’s senior leadership team. Fagerlund brings 15+ years of strategy experience to the new role working previously across media, creative agencies,

MBCS CREATES ‘MAK-STER CHEF’ SPOT FOR PREGO’S RAYA FESTIVE SEASON CELEBRATION MBCS

MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced the latest Prego film in conjunction with the upcoming Raya festive season. The ‘Rasa Raya Epik’ campaign, meaning an epic taste of Raya, features a film titled ‘Mak-ster Chef’, with a play on the famous Masterchef series. The film shows how easy

Keeping the Universal McCann name flying high

It’sma been 100 days since Sue-Anne Lim was appointed as CEO to steer media agency Universal McCann (UM) Malaysia to a higher level. StarBiz recently caught up with her and got her take on what her plans are for the agency, its key priorities, expansion initiatives and the importance of incorporating sustainability values in the

Initiative appoints Sharon Ho as CEO of China

Initiative Media, an agency of IPG Mediabrands, announced the appointment of Sharon Ho as CEO of China. She will be based in Shanghai and report to Melinda Po (Bo Rongrong), CEO of IPG Greater China . As the CEO of Extreme Media China, Sharon Ho will leverage her advantages in integrating technology, data and marketing

Brands seek honesty over creativity and charisma: Snapchat and MAGNA

The study found creators who routinely shared personal experiences and engaged with their audience’s comments were perceived as honest and authentic. The top traits brands seek from influencers is honesty (67%), followed by creativity (47%) and charisma (38%), according to research conducted by Snapchat and MAGNA Media Trials for its Influencer Marketing Playbook. The study, ‘Unleashing Influence: A

Entries for Five Decades of Advertising Graduates competition now open

As advertising education in Australia marks 50 years, the Queensland University of Technology (QUT) has announced that the ‘Five Decades of Advertising Graduates’ competition is now open for applications. The competition is a celebration of how studying for and working in the advertising industry has developed over five decades. In addition to looking at changes and

Kristine Biti Appointed Head of Kinesso APAC

IPG Mediabrands has appointed Kristine Biti as Head of Kinesso APAC. The announcement comes following the transition of Matt Ware to the position of CEO of IPG Mediabrands. Biti takes over leadership of 1000+ staff in eleven markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI. Biti brings 15 years of advertising,

Initiative Australia support youth mental health charity batyr with pro-bono campaign

“A chance for us to meaningfully contribute to the worthy cause of youth mental health.” Initiative Australia has partnered with youth mental health charity Batyr to support its annual fundraising challenge, Splash the Stigma. Driving this year’s Splash the Stigma challenge is batyr’s goal to prevent young people from reaching the point of crisis. Tragically, suicide remains the

IPG Mediabrands Thailand launches new office under the concept of One For All, creating a life-happiness balance for all employees.

IPG Mediabrands Thailand launches a new office under the concept of One For All, creating life balance and happiness for all employees. Combining cutting-edge technology IPG Media Brands Thailand has subsidiaries such as Initiative, UM, Media Brands Content Studio (MBCS) and KINESSO) Renovated the office to accommodate the continuously increasing number of employees under the