Philippe Krakowsky to Succeed Michael Roth as CEO of Interpublic Group

Interpublic Group has promoted Philippe Krakowsky as IPG Chief Executive Officer and a member of the Board of Directors. The appointment, which becomes effective January 1, 2021, will see Michael I. Roth, the current Chairman and Chief Executive Officer remain in his current role until before ascending to Executive Chairman of the Board. Krakowsky is

Initiative’s Maddison Keogh: “Taking A Stand Is More Important Than Ever”

Success in marketing campaigns comes from those that create real change, according to Initiative’s director of client advice and management, Maddison Keogh. During this year’s B&T Women in Media Awards, presented by Are Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating their invaluable contribution to their industry through leadership, innovation

Add to Cart: How Travis Scott supersizes sales

Camille Gray is a strategist at Initiative. She specialises in retail marketing, specifically e-commerce, focusing on cultural and media trends. She has a regular column, Add to Cart. It’s a familiar scene in a marketing agency. The brainstorm has lost momentum. People stare blankly into the distance. Ideas have run dry. The painfully soul-sucking silence continues for

Starting A Start-Up

At age 57, after retiring for the second time, I got a call to start-up and lead Mediabrands in the Philippines. The first time I retired, I thought I had done it all. I had spent a lifetime building brands, helping companies, using my expertise, my knowledge to help businesses, and the industry I belong to, grow.