REPRISE DIGITAL MALAYSIA LAUNCHES ANIMATED CAMPAIGN FOR MILO CELEBRATING THE STRENGTH OF MALAYSIANS THROUGH THE GENERATIONS

Reprise Digital Malaysia, and MILO Malaysia have released a fully animated film to commemorate the upcoming Merdeka and Malaysia Day celebrations. Titled ‘Tetap Di Sisi Walau Berganti Generasi’ (always by your side), the film is inspired by the “Malaysia Boleh” (Malaysia Can-Do) spirit, with motivational messages showing MILO as a symbol of strength that has

Ecommerce continues to leapfrog traditional commerce in Asia Pacific

Online shopping has outpaced traditional retail in the Asia Pacific as more people turn to ecommerce. Online shoppers who shop ‘a few times a month’ regularly are now outpacing their offline counterparts by 42% vs 31%. Those who shop online ‘once every few months’ leapfrog offline shoppers by 66%. This is according to a study

People: Mediabrands mourn the passing of Venus Navalta, President & CEO Mediabrands Philippines

MANILA, PHILIPPINES — Mediabrands the media and marketing solutions division of Interpublic Group (NYSE: IPG) announces the sad loss of Venus Navalta, their President & CEO Mediabrands Philippines, who died after losing her battle with cancer on Saturday 31st July 2021. As a highly regarded and well-respected media industry leader; prior to joining the Mediabrands network her career

Gus Worland’s Gotcha4Life Launches “Mind Your Mate Pledge” via Initiative Studio

Australian mental fitness charity Gotcha4Life is launching its most comprehensive communications platform via a national campaign produced by Initiative Studio. Gotcha4Life works to end suicide by delivering programs that create meaningful mateship, build emotional muscle, and strengthen the social connection in local communities. The charity was established as a not-for-profit foundation by media personality Gus

Universal McCann shows its caring side by organising fundraiser

KUALA LUMPUR: As businesses continue to endure the challenges of the pandemic, there have also been many grassroot efforts carried out in support of local companies. Among such efforts is a fundraiser by Universal McCann (UM). The media agency raised over RM62,000 in sales and donations through a series of virtual live-streaming events in support

Initiative grabs IAG account

IPG Mediabrands’ Initiative has won the IAG media account. The insurance group, with brands CGU and NRMA Insurance, had been with WPP’s Mindshare since 2015. IAG CMO Brent Smart says the account hadn’t been reviewed in six years.“ “The Initiative team blew us away with their energy and cultural fit, but in the end, we want great media

PIZZA HUT APPOINTS ENSEMBLE WORLDWIDE MALAYSIA AS CREATIVE AGENCY

Ensemble Worldwide has been appointed creative agency of record for Pizzahut Malaysia. The appointment follows a pitch with six agencies, including incumbent TBWA, vying for the account. The undertaking allows Ensemble to continue Pizza Hut’s brand transformation journey to repivot into a modern pizza experience. Phang Mei Jeng (pictured), Managing Director of Ensemble Worldwide, said: “The

REPRISE APPOINTS PIPPA BERLOCHER TO NEWLY CREATED APAC PRESIDENT ROLE

Reprise, IPG Mediabrands’ global performance marketing agency, has announced the appointment of Pippa Berlocher to the newly created role of President, Reprise APAC. A media veteran with strong global experience, and awarded one of the Top 50 APAC Women Leaders by CMO Asia, Berlocher joins Reprise from her prior role as Head of Media APAC

Advertising industry set to recover this year

KUALA LUMPUR: The advertising revenue of media owners in the country is forecast to increase by 15.4% to RM5.1bil this year after experiencing a contraction of 20% last year, according to global media investment and intelligence company Magna. It added that in this environment, the linear advertising revenue is set to increase by 10.8% to

KEPCI KITCHEN: How KFC turned every Malaysian kitchen into a KFC kitchen

The start of the pandemic and subsequent lockdowns brought Malaysians lives to a hold. Contained at home, Malaysians were cooking more at home and ordering less delivery. This posed a challenge to quick-service restaurants like KFC who had difficulty sustaining growth as a delivery brand. However, a new pandemic trend was fast on the rise,