Universal McCann shows its caring side by organising fundraiser

KUALA LUMPUR: As businesses continue to endure the challenges of the pandemic, there have also been many grassroot efforts carried out in support of local companies. Among such efforts is a fundraiser by Universal McCann (UM). The media agency raised over RM62,000 in sales and donations through a series of virtual live-streaming events in support

Initiative grabs IAG account

IPG Mediabrands’ Initiative has won the IAG media account. The insurance group, with brands CGU and NRMA Insurance, had been with WPP’s Mindshare since 2015. IAG CMO Brent Smart says the account hadn’t been reviewed in six years.“ “The Initiative team blew us away with their energy and cultural fit, but in the end, we want great media

PIZZA HUT APPOINTS ENSEMBLE WORLDWIDE MALAYSIA AS CREATIVE AGENCY

Ensemble Worldwide has been appointed creative agency of record for Pizzahut Malaysia. The appointment follows a pitch with six agencies, including incumbent TBWA, vying for the account. The undertaking allows Ensemble to continue Pizza Hut’s brand transformation journey to repivot into a modern pizza experience. Phang Mei Jeng (pictured), Managing Director of Ensemble Worldwide, said: “The

REPRISE APPOINTS PIPPA BERLOCHER TO NEWLY CREATED APAC PRESIDENT ROLE

Reprise, IPG Mediabrands’ global performance marketing agency, has announced the appointment of Pippa Berlocher to the newly created role of President, Reprise APAC. A media veteran with strong global experience, and awarded one of the Top 50 APAC Women Leaders by CMO Asia, Berlocher joins Reprise from her prior role as Head of Media APAC

Advertising industry set to recover this year

KUALA LUMPUR: The advertising revenue of media owners in the country is forecast to increase by 15.4% to RM5.1bil this year after experiencing a contraction of 20% last year, according to global media investment and intelligence company Magna. It added that in this environment, the linear advertising revenue is set to increase by 10.8% to

KEPCI KITCHEN: How KFC turned every Malaysian kitchen into a KFC kitchen

The start of the pandemic and subsequent lockdowns brought Malaysians lives to a hold. Contained at home, Malaysians were cooking more at home and ordering less delivery. This posed a challenge to quick-service restaurants like KFC who had difficulty sustaining growth as a delivery brand. However, a new pandemic trend was fast on the rise,

SG’s Sentosa Development Corporation extends media remit with UM

Singapore – Singapore’s statutory board Sentosa Development Corporation (SDC) has extended its media remit with UM, the full-service media and marketing solutions agency within Mediabrands. SDC is responsible for overseeing the development, management, and promotion of the country’s island resort getaway, Sentosa Island. The extension comes after a competitive pitch review in April this year, where

Magna forecasts global advertising spend to surge this year, Malaysia to see 15.4% increase

Interpublic Group’s Magna forecasts a 14% increase in 2021 global media ad revenue, now expected to reach a record USD657 billion which according to Magna, represents the strongest ad revenue acceleration in 40 years. Shifting the lens to a more local view, in terms of advertising activity in Malaysia, the disruptions in 2020 led to a contraction

Moving DEI beyond boxes and spreadsheets

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay. For a good portion of her 21-year career in the advertising industry, Hermon Ghermay says she shrunk herself to fit into a

The ingredients of a perfect Pride campaign

In the second edition of our series exploring how to celebrate Pride authentically and with compassion, Initiative Australia’s Olivia Warren shares a personal account of her work on LGBTQIA+ campaigns—and which brand she will never buy from again. LGBTQIA+ acceptance and rights vary wildly between markets in Asia-Pacific, the starkness of which is thrown into