Initiative appoints Danielle Galipienzo as head of impact

April 19, 2023 | Share this article

Initiative has announced Danielle (Elle) Galipienzo has taken on the additional role of head of impact, leading the media agency’s purpose-led consulting division.

The announcement comes as the agency enters its next evolutionary stage for the department, expanding from pro-bono partners only to include paid services and impact consulting open to all clients.

Galipienzo will also retain her current role of client director.

In the role of head of impact, Galipienzo is responsible for scoping opportunities where Initiative can play an active role helping employees, clients, media partners, NFPs and other businesses positively amplify the impactful work they’re doing, as well as create impact campaigns from the ground up, supporting by a team across Initiative nationally.

Read more on Mediaweek.