Entries for Five Decades of Advertising Graduates competition now open

As advertising education in Australia marks 50 years, the Queensland University of Technology (QUT) has announced that the ‘Five Decades of Advertising Graduates’ competition is now open for applications. The competition is a celebration of how studying for and working in the advertising industry has developed over five decades. In addition to looking at changes and

MBCS + SAFI’S NEW FILM CELEBRATE THE BEAUTY OF AUTHENTICITY THIS RAYA SEASON

MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has developed a brand film for leading Halal personal care brand Safi alongside the upcoming Raya season. Safi, a brand that helps women embrace their beauty with confidence, has launched a RM 1 million scholarship – the Biasiswa Siswi Safi – which aims to

Universal McCann & Munchy’s Cream-O Spread Happiness & Joy For World Happiness Day

For the recent World Happiness Day, Universal McCann (UM), the global media agency network of IPG Mediabrands, developed a campaign with Munchy’s Cream-O. The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aimed to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of

UM Australia promotes Adam Russell to GM Melbourne

MELBOURNE, AUSTRALIA — Media agency, UM Australia announced the promotion of Adam Russell to the newly created role of General Manager Melbourne, paving the way for sustainable future growth in Victoria’s burgeoning market. As part of his new role, Adam retains his current remit as client lead on key Melbourne clients including Kmart and OnePass. CEO of UM Australia Anathea Ruys said Adam is a

50 years of advertising education

‘For 50 years insightful and creative graduates have been shaping the Australian advertising industry. So we think it is time to identify and acknowledge the great achievements that advertising graduates have made to our industry.’ – Leigh Terry, Project leader and CEO of IPG Mediabrands APAC Celebrating 50 years of advertising education in Australia with

INITIATIVE APPOINTS CHARLES DANGIBEAUD AS NEW HEAD OF STRATEGY & WA GOVERNMENT

Initiative Perth has hired strategist and product management lead, Charles Dangibeaud to head the agency’s strategy offering and lead the WA Government account. Taking on the role of Head of Strategy & WA Government, Dangibeaud’s immediate remit will be to uphold and strengthen the agency’s reputation for strategic thinking and craft development – blending the

Women Premier League: UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket through #TrashTalkCleanUp

The Women’s Premier League (WPL) cricket team, UP Warriorz, has partnered with women’s rights advocate Navya Naveli Nanda, to unveil #TrashTalkCleanUp. Created in collaboration with Interactive Avenues, UP Warriorz’ digital creative agency, the campaign features an inspiring 2-part video podcast and series of Instagram reels. The aim of ‘Trash Talk Clean Up’ is to bin

‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim

To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise. In 2022, Benja Stig Fagerland, founder of Sheconomy, an organisation working towards progress in gender-based social sustainability, said in an

Account Madness – Madeleine Mann, UM Australia

This series of articles looks at the world of the account manager. This time we talk to Madeleine Mann, Senior Client Director, UM Australia How did you end up account management? Was it by design or a cosmic accident? It wasn’t something I had initially set out to do. Once I had made Director –

Augmented Reality is Set to Make its Comeback, But Did it Really Leave?

“Augmented Reality is the direction that I think is far more interesting and promising — for technology and, really, for humanity. AR is designed to add, enhance the things you do as a human being: Being outside, socializing with other people, shopping, playing, having fun. AR can make all those things better.” — John Hanke,