UM Australia promotes Adam Russell to GM Melbourne

March 21, 2024 | Share this article

MELBOURNE, AUSTRALIA — Media agency, UM Australia announced the promotion of Adam Russell to the newly created role of General Manager Melbourne, paving the way for sustainable future growth in Victoria’s burgeoning market. As part of his new role, Adam retains his current remit as client lead on key Melbourne clients including Kmart and OnePass.

CEO of UM Australia Anathea Ruys said Adam is a trailblazer and true example of someone who has created his own path through honing his skills via hard work, creativity, and a healthy ambition to succeed.

Anathea said, “Adam is well respected in the Melbourne media industry and will be an excellent leader of UM Melbourne’s talented team. As many people know, I am a true Melburnian with a soft spot for both the city and its people, and I am looking forward to working alongside Adam as he and his team continue to build on the amazing, award-winning, creative work they already do for clients including Kmart, OnePass, Vanguard, AGL, HBF and Seek among others.”

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