SCOOP: Jeans brand spent $142 million in global media spend last year.
Levi’s Jeans has consolidated its global media account with UM after working with the agency in the Americas for more than four years, Campaign US has learned.
Following a review, the IPG Mediabrands agency was named Levi’s media agency of record in the U.S., Canada and Mexico in September 2019. Omnicom Group’s OMD was the incumbent.
Levi’s North America media spend was $73 million in 2023, according to Comvergence.
UM has now won the global account, worth an estimated $142 million, according to Comvergence spend data from 2023.
Read more on Campaign Asia.
