Diversity, Equity and Inclusion

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay. For a good portion of her 21-year career in the advertising industry, Hermon Ghermay says she shrunk herself to fit into a

In the second edition of our series exploring how to celebrate Pride authentically and with compassion, Initiative Australia’s Olivia Warren shares a personal account of her work on LGBTQIA+ campaigns—and which brand she will never buy from again. LGBTQIA+ acceptance and rights vary wildly between markets in Asia-Pacific, the starkness of which is thrown into

After having a right size structure, Mediabrands Malaysia is actively scouting for talents, including those with disabilities, to have a holistic and diverse talent pool. Besides looking for new talents as replacements, the agency’s CEO Bala Pomaleh (pic) said another crucial aspect is for talents to step into newly created roles to meet the expanding

Brands and media agencies are not aligned when it comes to the expected impact of tighter privacy rules and regulations on ad targeting, according to the findings of a comprehensive survey into privacy readiness in Asia-Pacific, conducted by Campaign Asia-Pacific, Forrester and the World Federation of Advertisers. The survey, revealed on May 4 at the Campaign360 2021 conference, exposed

The shifting sands of social context

March 29, 2021 | Share this article

A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM’s APAC chief strategy officer. We are an industry that has been obsessed with two unhelpful polarities: either reaching all

Become part of the solution, not part of the problem, says Melissa Fein. Here’s what she has done to try and level-up inequality since becoming CEO at Initiative. “I had to resign clients that had antiquated gender practices, such as not letting me present without a man accompanying me… as recently as 2019!” — Melissa Fein

SINGAPORE – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising. This latest Index, led by Mediabrands agency Reprise and based on a 2H 2020 assessment, found that top social platforms’ adherence to media responsibility has improved significantly across nearly all 10 Media 

After six months in the job, Mediabrands’ chief executive Mark Coad speaks with Mumbrella’s Brittney Rigby about handling a crisis in a new business, why pitching has become more humanised since ‘ditch the pitch’, and what media agencies and marketers should be thinking about. Here, in the first part of that interview, Coad clarifies the

Here’s a primer for marketers on how to conduct research to drive better returns on investment. Pay attention, there will be TOUGH quiz. Welcome back to Campaign Asia-Pacific’s Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in just five minutes. Think of