For Mediaweek’s new podcast series Heavy Hitters, I have some of the best leaders in the business here who are all C-suite with IPG Mediabrands.
Our podcast guests are Mark Coad, CEO of Mediabrands Australia, Melissa Fein, CEO of Initiative Australia, and Anathea Ruys CEO of UM Australia.
Below are just a few of the highlights from the podcast.
First start in the industry
Coad: In my first day at what was then Total Media 30 years ago for a job interview as a graduate I had no idea what they did. Yet I walked out the door with a job.
Fein: I took a gap year after I finished school, but I wanted a career in sports journalism. But when I heard how much the sales side of the industry got paid I changed focus and zig-zagged between publishers and agencies for a few years.
Ruys: I accidentally fell into the role of editor at New Idea New Zealand and then Australia. I then moved into PR at what was Spark PR in NZ and a client was PHD. My first agency role was as MD at Mindshare in Melbourne.
Read more here.