Systemic change underway: Addressable media growth; swing from brand safety to brand responsibility is re-shaping industry

Coronavirus prompted staggering declines and rapid rises in spend in 2020. How industry responds to the systemic changes – rises in SVOD, BVOD and growth in addressable media – will transform advertising for the better, says IPG Mediabrands CEO Mark Coad.’ The Covid shock There has been vast and significant Covid-led change to our industry:

MEDIABRANDS ANNOUNCE APAC EXECUTIVE PROMOTIONS FOR ZARKA KHAN-ILTAF AND NAOMI MICHAEL

Mediabrands have announced two key promotions within their APAC regional leadership team. Zarka Khan-Iltaf steps into the role of Chief Talent Officer and Naomi Michael to Chief Marketing & Communications Officer. Zarka Khan-Iltaf (pictured left), mentor of the year and women’s leadership program winner in Campaign Asia’s 2019 Women Leading Change Awards, has been promoted from

How Brands Can Win In The Second ‘Roaring 20s’

With pent-up consumer demand for experience, content and connection, the upcoming years could see enormous growth. Initiative’s APAC chief strategy officer explains what brands need to do to capture it. Back in the 1920s, the Spanish Flu had significant ramifications to the economy. After a pronounced recession, there was enormous growth and a quick rebound.

Tech giants and acquisitions: Can anything curb the Hungry Hippos’ appetites?

Between them, the FAMGA tech giants – Facebook, Amazon, Microsoft, Google, and Apple – have gobbled up more than 800 companies. But will a global regulatory pincer movement curb their appetite, and is paying for the news just the beginning of a tax on big tech? What you need to know: The five big tech

Insights: IPG Mediabrands’ latest Media Responsibility Index proves top platforms have responded favorably to network’s media responsibility push

SINGAPORE – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising. This latest Index, led by Mediabrands agency Reprise and based on a 2H 2020 assessment, found that top social platforms’ adherence to media responsibility has improved significantly across nearly all 10 Media

Mediabrands promotes Malaysia leader to global content-studio role

Interpublic Group’s Mediabrands has promoted Amit Sutha, currently the CEO of UM Malaysia and Ensemble Malaysia, toa global role in its creative practice, Mediabrands Content Studio (MBCS). Sutha will be EVP and executive director for global business with MBCS, which Mediabrands launched in November 2020 to help network and grow the content capabilities around the world within

Becoming Mother V

“How did you become you?” A question often asked by the youngest and newest talents during our regular Coffee with the CEO conversations, I listened and mused on this. How did I become me? Not “How did you build a category-leading, multi-awarded, and globally-recognized company in just five years after retiring twice?” Not, “How did

IPG Mediabrands Appoints Hermon Ghermay as First Global Chief Culture Officer

Ghermay to Define and Lead Global Cultural Efforts Across Agency Network, Rooted in Equity & Excellence in Newly Created Role Business Wire NEW YORK — September 9, 2020 IPG Mediabrands today announced the appointment of Hermon Ghermay as its first-ever Global Chief Culture Officer. In this newly created role, Ghermay will oversee the agency network’s

IPG Mediabrands simplifies branding globally

IPG Mediabrands has streamlined its branding globally to Mediabrands, as part of its brand evolution. In a statement to Marketing, Mediabrands’ spokesperson said it explored a light refresh to its branding materials in order to drive consistency in how it communicates within its network, and across its community of partners. “We have introduced updated elements including a

Mediabrands CEO Addresses ‘Shocking Brutality’ and Racism

We are all facing the reality of news around the COVID pandemic that has been chilling: the announcement of daily deaths, the images of body bags in refrigerated morgue trucks, the scenes of nursing homes with ambulances lined up around them. This is a trauma we all face, every day, and that we all share