IPG Mediabrands names Kumar Kanagasabapathy to APAC Chief Strategy Officer role

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), has named Kumar Kanagasabapathy as Chief Strategy Officer for the Asia Pacific region. Kanagasabapathy brings over two decades of experience leading cross-functional teams across major industry verticals to his new role. Previously, Kanagasabapathy served as Global Chief Strategy Officer of Rufus, an IPG Mediabrands

UM challenges brands to evade blandness with ‘Full Colour Media’ strategy

Singapore – UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy. Urging brands to take a more vibrant approach to media, UM’s ‘Full Colour Media’ is an omni-channel planning proposition and philosophy that aims to change the agency’s

James Hawkins named as IPG Mediabrands’ chief client officer for APAC

Singapore – IPG Mediabrands has confirmed the appointment of James Hawkins to the newly-created position of chief client officer at IPG Mediabrands APAC. “IPG Mediabrands remain focused on delivering innovative and exceptional client experiences in a rapidly evolving media landscape. We are excited to deploy James’ in-depth knowledge and transformative experience across the Asia-Pacific region,” Leigh Terry, CEO at IPG

‘Beyond Boundaries’ Explores the Future of Outdoor Advertising in Malaysia

IPG Mediabrands has collaborated with Big Tree, Redberry, Seni Jaya, and Vistar Media to host “Beyond Boundaries,” an event focused on the future of outdoor experiences in Malaysia. ‘Beyond Boundaries: The Power of Outdoor Experiences’ brought together media partners, clients, and agency representatives to gain fresh perspectives on out-of-home (OOH) media. “The OOH space is

Meet The Team – KINESSO’s delivery engine driving data forward

The recent merging under the KINESSO banner of the IPG Mediabrands companies Kinesso, Reprise, and Matterkind provided a way for the holdco to unify the data derived from a brand’s full marketing system into a single capability. With offerings spanning across performance marketing and data and technology, the rebranded KINESSO agency is positioning itself as

MAGNA Ups Advertising Growth Outlook Following Strong First Half of the Year

The ad economy in the Asia Pacific is forecast to grow +8.5% in 2024 to reach $289 billion. This follows growth in 2023 of +9.5%. MAGNA’s “Global Ad Forecast” has released its summer update and is predicting net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This forecast marks a

Kate O’Loughlin: Food has become a status symbol for quiet luxury brands

“Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis.” ‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus

Virat Kohli most popular, Hardik Pandya most booed on social media: Interactive Avenues

Interactive Avenues’ ‘IPL 2024: Unveiling The Fan Pulse’ report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024. Interactive Avenues, the digital arm of IPG Mediabrands India, has launched “IPL 2024: Unveiling The Fan Pulse”, an exhaustive social media listening report with unique insights into

Kinesso’s Madelin Farrington on Netflix’s New Ad Server, Google’s AI-Enhanced Search and AI vs Journalism

In this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape. They take a look at Netflix’s new ad server, Google’s latest AI enhancements to its search engine, and Singaporean writers’ decision to

Initiative’s Michael Chong: What Do Mountaineering, Media & Marketing Have In Common?

Michael Chong, Initiative’s chief analytics officer, has done something quite remarkable — climbing Ama Dablam, one of the most challenging peaks in the Himalayas on a trek that takes the best part of a month. Here, he tells B&T about his marvellous mountaineering, and what we can learn from it. Ama Dablam, rising proudly at an elevation of 6,812