Outlook 2021: APAC POV

The past two decades have seen APAC’s remarkable development and rapid rise as the new center of the world, thanks to its soaring consumption and increasingly central role in global trade and innovation. Indeed, even prior to the pandemic, APAC had already been taking the lead in many areas, and market pundits are waiting to

Insights: IPG Mediabrands’ latest Media Responsibility Index proves top platforms have responded favorably to network’s media responsibility push

SINGAPORE – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising. This latest Index, led by Mediabrands agency Reprise and based on a 2H 2020 assessment, found that top social platforms’ adherence to media responsibility has improved significantly across nearly all 10 Media

Reprise appoints Vincent Spruyt as its global chief AI officer

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content. Mediabrands performance-marketing agency Reprise has appointed Vincent Spruyt as global chief AI officer, effective immediately. He was previously chief innovation officer with AI startup Sentiance. Spruyt

Audrey Chong elevated to CEO of UM and Ensemble

Mediabrands Malaysia announced that Audrey Chong will be promoted to Chief Executive Officer of Universal McCann (UM) and Ensemble Worldwide. Prior to the promotion, Audrey who has been a part of the Mediabrands network for the past three years, served as Chief Investment Officer responsible for all traditional and digital media investment decisions. She has over 25 years’ experience in

Mediabrands promotes Malaysia leader to global content-studio role

Interpublic Group’s Mediabrands has promoted Amit Sutha, currently the CEO of UM Malaysia and Ensemble Malaysia, toa global role in its creative practice, Mediabrands Content Studio (MBCS). Sutha will be EVP and executive director for global business with MBCS, which Mediabrands launched in November 2020 to help network and grow the content capabilities around the world within

INITIATIVE CHINA APPOINTS KAREN HO AS CEO

Initiative China, has hired Karen Ho as CEO. Ho will join the agency in January 2021 and report directly to Chris Chen, CEO of Mediabrands China, as well as Initiative regional management. With more than 20 years industry experience, Ho has a proven track record in driving digital transformation to accelerate strategic growth for businesses

People: Ensemble Worldwide/UM Studios promotes Didi Pirinyuang as Executive Creative Director

KUALA LUMPUR, MALAYSIA – Ensemble Worldwide/ UM Studios, the creative agency within the IPG Mediabrands network, has announced the promotion of Didi Pirinyuang as Executive Creative Director (ECD) of Ensemble Worldwide/ UM Studios, alongside the departure of previous ECD, Chan Woei Hern. Amit Sutha, Chief Executive Officer of Universal McCann (UM), UM Studios and Ensemble Worldwide said, “Didi is part

Mediabrands unveils global content studio, rolls out in 12 markets

IPG’s Mediabrands has launched a content studio, aptly named Mediabrands Content Studio. Rolling out globally across 12 markets, the Mediabrands Content Studio will focus on creating content strategies for Mediabrands clients, with an approach focused on the three emerging categories of content: branded content opportunities with media partners, digital content that drives performance and engagement,

Reprise Launches Global E-Commerce Unit, Reprise Commerce

Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a specialty eCommerce unit. Reprise Commerce will combine Reprise’s traditional e-commerce media capabilities with the in-depth retail expertise it has been adding over the past year. The new unit will provide clients with a holistic approach to eCommerce, extending beyond marketing into

Add to Cart – Think outside the cardboard box

Camille Gray is a strategist at Initiative. She specialises in retail marketing, specifically e-commerce, focusing on cultural and media trends. She has a regular column, Add to Cart. It’s a rush like no other. A jolt of adrenaline surges through your bloodstream. Your heart beats faster, and every task up until this moment fades into nothingness as