The new CEO of UM Australia is Anathea Ruys, replacing Fiona Johnston. Ruys has a 25-year international career in media business leadership and is currently executive vice president and managing director of Carat West Coast and Mid-West USA, as well as the lead of Dentsu’s West Coast office. Johnston has been promoted to chief growth officer, Mediabrands, Global/EMEA,

UM Australia chief executive officer, Fiona Johnston, has been promoted to a new international role for Mediabrands that will see her relocate to London. Johnston has served in the role since 2017, when she replaced Ross Raeburn, moving from executive consultancy Wild and Safe. Now she heads to the UK to take up the role of

In the global version of the Outlook 2021 report, a key tension was identified between those who want to capitalize on the “forward momentum” towards digital transformation accelerated by the pandemic, and those who wish to return to the way things were down before, as the driving force for the digital landscape over this new

The past two decades have seen APAC’s remarkable development and rapid rise as the new center of the world, thanks to its soaring consumption and increasingly central role in global trade and innovation. Indeed, even prior to the pandemic, APAC had already been taking the lead in many areas, and market pundits are waiting to