Reddit and IPG Mediabrands signs first global enterprise partnership agreement

Reddit has today signed a first-of-its-kind partnership with IPG Mediabrands which will benefit Mediabrands’ clients and strengthen Reddit’s global advertising business. The partnership will be led by Reddit’s global agency development team. Mediabrands’ agencies will be granted early access to cultural trends in real-time on Reddit and data-driven insights to match, as well as other

Initiative Launches ‘Maternity Masterclass’ Study Program

Media agency, Initiative has announced the launch of Maternity Masterclass, a new national program designed to help parents return to work with more experience than when they left for parental leave. Through Maternity Masterclass, Initiative will fund accredited and remote learning programs, for mums or dads on parental leave who choose to opt-in and enroll

AUSTRALIAN UNITY APPOINTS INITIATIVE MELBOURNE AS NEW MEDIA AGENCY FOLLOWING A COMPETITIVE PITCH

Following a highly contested pitch, media agency Initiative Melbourne has been appointed agency of record by the member-owned wellbeing company, Australian Unity. Initiative will lead strategy and all media campaign activity, tasked with delivering sustainable business growth by expanding Australian Unity’s member and customer base. Sarah James, managing director, Initiative Melbourne said her team was

Interactive Avenues appoints Juin Chakraborty as AVP, client servicing – West

Interactive Avenues, A Reprise Network Company, has announced the appointment of Juin Chakraborty as associate vice president, client servicing – west. Prior to this, she was at Mahindra & Mahindra (automotive), leading their digital strategy, creative, and media planning across brands. Chakraborty will be responsible for delivering business solutions and strategies to clients. Based out

UM & NSW Government Encourages Diverse Communities In New Vaccine Campaign

Media agency, Universal McCann (UM), has developed a broad reaching media strategy to support the launch of the NSW Government’s “Let’s Do This” advertising campaign. The campaign is designed to reach all audiences and targets everyone 16 years and older, encouraging them to get their COVID-19 booster shot. The multi-channel, fully-integrated ad campaign launched across

Mish Fletcher And Darren Talk Diversity and Agency Brand Building

Mish Fletcher is the Chief Growth Officer for IPG (Interpublic Group) Asia-Pacific. She is also an industry professional passionate about public relations and building agency brands and growing agency businesses including OgilvyOne, Accenture Interactive, FCB/SIX and more. It is a skill she has used to build the profiles of the agency leaders she has worked

Wearables Unlock IoT Potential for APAC Consumers

The acceleration of technology over the past year has created a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response, UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region and providing

How pandemic has accelerated media revolution: Daryl Lee to share insights at e4m Conclave

The pandemic crisis revolutionised the world of media like never before; people had more time to spend consuming content, the options grew as digital took a leap, and both glocal & global content drew eyeballs. People not only became receptive to multiple forms of content but also actively started participating in media curation and commentary.

WATCH: GMSV’s inaugural local campaign in ANZ

Australia – General Motors Specialty Vehicles (GMSV), the GM venture operating within Australia and New Zealand, has launched its inaugural locally produced campaign via performance marketing agency Reprise. The campaign called ‘That’s Boss’ introduces GMSV’s Chevrolet Silverado LT Trail Boss to the ANZ market, showcasing the ethos of ‘mateship’ and adventure which are key characteristics of Aussies

Mental-health campaign brings ‘The Cure’ for men’s struggles

Australian indie agency The Hallway has launched a campaign that aims to get men talking about mental health. The work includes outdoor advertising (see below), radio ads and a website. But the centrepiece is a remake of The Cure’s song ‘Boys Don’t Cry’. According to the agency, the campaign has been three years in the