UM Australia appoints Vanessa Stuart to national leadership team

UM Australia CEO, Anathea Ruys has appointed Vanessa Stuart as head of new business and marketing, which is a newly created role. Stuart joins UM from WPP, where she was client service director at Maverick. Her new role is effective immediately, and sees her join the national leadership team. During her time at WPP she

Aditi Mishra is Lodestar UM’s new CEO, Hema Malik named CIO Mediabrands India

Aditi Mishra has been appointed the new CEO of Lodestar UM, India. “She has been with Lodestar UM for over two decades, shining bright in varied roles. She started as a Management Trainee and has worn many hats over the years, driving large client relationships in a business role to leading Strategy and Product as

Initiative Perth wins Kleenheat pitch

Western Australian energy provider Kleenheat has appointed Initiative Perth as its media agency. Initiative is tasked with providing services for Kleenheat’s media requirements including strategy and buying across non-digital media, digital, search, social, programmatic and analytics. David Burger, Managing Director Initiative Perth: “We are thrilled Kleenheat chose Initiative from a strong media agency pitch roster,

UM names new MDs for Melbourne and Brisbane, Canberra and Government

UM has promoted Gareth Nicholls and Brett Elliott to its leadership team, meaning the Managing Directors of all east coast UM offices have changed in the past four months. IPG Mediabrands’ media agency UM has promoted two people to leadership roles, naming Gareth Nicholls as MD of Melbourne and Brisbane and Brett Elliott as MD

Reddit and IPG Mediabrands signs first global enterprise partnership agreement

Reddit has today signed a first-of-its-kind partnership with IPG Mediabrands which will benefit Mediabrands’ clients and strengthen Reddit’s global advertising business. The partnership will be led by Reddit’s global agency development team. Mediabrands’ agencies will be granted early access to cultural trends in real-time on Reddit and data-driven insights to match, as well as other

Initiative Launches ‘Maternity Masterclass’ Study Program

Media agency, Initiative has announced the launch of Maternity Masterclass, a new national program designed to help parents return to work with more experience than when they left for parental leave. Through Maternity Masterclass, Initiative will fund accredited and remote learning programs, for mums or dads on parental leave who choose to opt-in and enroll

AUSTRALIAN UNITY APPOINTS INITIATIVE MELBOURNE AS NEW MEDIA AGENCY FOLLOWING A COMPETITIVE PITCH

Following a highly contested pitch, media agency Initiative Melbourne has been appointed agency of record by the member-owned wellbeing company, Australian Unity. Initiative will lead strategy and all media campaign activity, tasked with delivering sustainable business growth by expanding Australian Unity’s member and customer base. Sarah James, managing director, Initiative Melbourne said her team was

Interactive Avenues appoints Juin Chakraborty as AVP, client servicing – West

Interactive Avenues, A Reprise Network Company, has announced the appointment of Juin Chakraborty as associate vice president, client servicing – west. Prior to this, she was at Mahindra & Mahindra (automotive), leading their digital strategy, creative, and media planning across brands. Chakraborty will be responsible for delivering business solutions and strategies to clients. Based out

UM & NSW Government Encourages Diverse Communities In New Vaccine Campaign

Media agency, Universal McCann (UM), has developed a broad reaching media strategy to support the launch of the NSW Government’s “Let’s Do This” advertising campaign. The campaign is designed to reach all audiences and targets everyone 16 years and older, encouraging them to get their COVID-19 booster shot. The multi-channel, fully-integrated ad campaign launched across

Mish Fletcher And Darren Talk Diversity and Agency Brand Building

Mish Fletcher is the Chief Growth Officer for IPG (Interpublic Group) Asia-Pacific. She is also an industry professional passionate about public relations and building agency brands and growing agency businesses including OgilvyOne, Accenture Interactive, FCB/SIX and more. It is a skill she has used to build the profiles of the agency leaders she has worked