UM names new MDs for Melbourne and Brisbane, Canberra and Government

March 4, 2022 | Share this article

UM has promoted Gareth Nicholls and Brett Elliott to its leadership team, meaning the Managing Directors of all east coast UM offices have changed in the past four months.

IPG Mediabrands’ media agency UM has promoted two people to leadership roles, naming Gareth Nicholls as MD of Melbourne and Brisbane and Brett Elliott as MD of Canberra and Government.

Recently, the agency appointed Ben McCallum to MD of Sydney.

Anathea Ruys, UM Australia’s CEO, said Nicholls and Elliott would manage and accelerate the agency’s growth after a busy past year. The three new city MDs will report to Ruys directly. Nicholls and Elliott begin immediately.

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