Interactive Avenues appoints Pranali Sarkar as Associate Vice President, Media Planning
Pranali Sarkar joins Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India. Sarkar will be tasked to scale up and add greater value to the current capabilities under the agency’s robust media planning function.
Sarkar was last working with Fulcrum, heading the Unilever Personal Care category where she spearheaded multiple campaigns for iconic brands like Dove, Closeup to name a few. She has also worked with Madison where she helped set up and lead their integrated media planning teams.