UM

Keeping the Universal McCann name flying high

April 8, 2024 | Share this article

It’sma been 100 days since Sue-Anne Lim was appointed as CEO to steer media agency Universal McCann (UM) Malaysia to a higher level. StarBiz recently caught up with her and got her take on what her plans are for the agency, its key priorities, expansion initiatives and the importance of incorporating sustainability values in the

For the recent World Happiness Day, Universal McCann (UM), the global media agency network of IPG Mediabrands, developed a campaign with Munchy’s Cream-O. The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aimed to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of

UM Australia promotes Adam Russell to GM Melbourne

March 21, 2024 | Share this article

MELBOURNE, AUSTRALIA — Media agency, UM Australia announced the promotion of Adam Russell to the newly created role of General Manager Melbourne, paving the way for sustainable future growth in Victoria’s burgeoning market. As part of his new role, Adam retains his current remit as client lead on key Melbourne clients including Kmart and OnePass. CEO of UM Australia Anathea Ruys said Adam is a

Global car manufacturer Chery has appointed UM as its media agency of record following a highly contested pitch. UM will be responsible for all of Chery’s media strategy, planning and buying in Australia. It will also support the brand’s new vehicle launches this year, helping it establish a market presence. “UM’s strategic approach to media

UM names Ben Crawford as CEO for Greater China

January 26, 2024 | Share this article

UM has appointed Ben Crawford, its chief client officer for APAC, as chief executive of Greater China, effective immediately. In the newly created role, Crawford will move from Singapore to Shanghai and have a dual reporting line to the regional president of UM APAC, Kasper Aakerlund, and the chief executive of IPG Mediabrands Greater China,

IPG Mediabrands today announced an affiliate agreement with The Insight Hive (Pvt) Ltd for the launch of two new agencies, UM Sri Lanka and Initiative Sri Lanka. The announcement comes following recent news of new agency launches in New Zealand and Pakistan earlier this year; and expands the IPG Mediabrands network footprint across 16 countries

Sue-Anne Lim Named CEO Universal McCann in Malaysia

December 5, 2023 | Share this article

Mediabrands Malaysia has appointed Sue-Anne Lim as Chief Executive Officer of Universal McCann (UM) in Malaysia. Lim brings two decades of experience designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, as well as holding previous roles at Trapper, Clear KL (part of M&C Saatchi Global Network), and

Singapore – UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills. With the new appointment, UM will handle all strategy, planning, buying, analytics, performance, and commerce efforts across more than 35 markets for General Mills’

Lodestar retains PhonePe’s integrated media mandate

April 13, 2023 | Share this article

Lodestar, one of India’s leading media agencies, announced today that it will continue to drive PhonePe’s integrated media strategy for the third consecutive year. As a part of the extended partnership, Lodestar will leverage its extensive experience and expertise to develop innovative media campaigns that will help the fintech giant deepen its market penetration and

UM Australia has announced the appointment of Andy Copeland to the newly created role of general manager, Brisbane. Copeland joins the Brisbane media agency’s leadership team, reporting directly to Anathea Ruys, CEO UM Australia. With an immediate remit to pave the way for sustainable future growth in Queensland’s burgeoning market, Copeland brings extensive business strategy & revenue growth experience to