Bringing together the physical and digital world to offer immersive visual and audio experiences unique to the user, augmented reality (AR) has been heralded as a game-changer in the personal technology field. However, despite growing accessibility in hardware and adoption of AR software across digital platforms such as Facebook, Google, Snapchat, and TikTok, AR has

The pandemic has radically reshaped the supply and demand of healthcare services. The APAC region is in pole position to capitalize on the change, driven by shifting demographics, rising consumer expectations, technological innovation, and current supply constraints of nascent health infrastructures. Across the region, the transformation of healthcare is accelerating as delivery and management are

Retail Transformation – The Future of Retail in APAC

January 13, 2022 | Share this article

The acceleration of technology over the past year has created a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response, UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region

Asia is a superpower when it comes to digital consumption and the high usage of social media offers influencer marketing a fertile ground to flourish in APAC markets. In Southeast Asia alone, the number of new internet users has continued to climb, hitting 400 million in 2020 – up from 360 million in 2019 –

But WTF is the metaverse, really?

January 4, 2022 | Share this article

Our industry loves a shiny new paradigm. And now, I have on my screen an intimidating blank document entitled “the metaverse”. What is ‘the metaverse’? As The New York Times’ John Herrman would have it, “the biggest ideas in tech often lurch into the lexicon before they are truly coherent”. Which is a very charitable