Mediahub joins Mediabrands with an eye toward global expansion

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group

Augmented Reality: Renewed Optimism for AR Across the Asia-Pacific

Bringing together the physical and digital world to offer immersive visual and audio experiences unique to the user, augmented reality (AR) has been heralded as a game-changer in the personal technology field. However, despite growing accessibility in hardware and adoption of AR software across digital platforms such as Facebook, Google, Snapchat, and TikTok, AR has

Lynn Lewis elevated to global CMO of Mediabrands as UM taps Joe DeMiero as US CEO

UM has hired Joe DeMiero as its new US CEO, taking the reins from Lynn Lewis, who will move into the role of global chief marketing officer of IPG Mediabrands, the companies said Tuesday. DeMiero is a nine-year Publicis Groupe vet, most recently serving as CEO of CRM and digital agency Hawkeye. He’s also worked

Digital Health – APAC is Paving the Way for Digital Health Ecosystems

The pandemic has radically reshaped the supply and demand of healthcare services. The APAC region is in pole position to capitalize on the change, driven by shifting demographics, rising consumer expectations, technological innovation, and current supply constraints of nascent health infrastructures. Across the region, the transformation of healthcare is accelerating as delivery and management are

Retail Transformation – The Future of Retail in APAC

The acceleration of technology over the past year has created a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response, UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region

Influence and trust: Connecting with APAC’s fragmented social landscape

Asia is a superpower when it comes to digital consumption and the high usage of social media offers influencer marketing a fertile ground to flourish in APAC markets. In Southeast Asia alone, the number of new internet users has continued to climb, hitting 400 million in 2020 – up from 360 million in 2019 –

But WTF is the metaverse, really?

Our industry loves a shiny new paradigm. And now, I have on my screen an intimidating blank document entitled “the metaverse”. What is ‘the metaverse’? As The New York Times’ John Herrman would have it, “the biggest ideas in tech often lurch into the lexicon before they are truly coherent”. Which is a very charitable