UM challenges brands to evade blandness with ‘Full Colour Media’ strategy

Singapore – UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy. Urging brands to take a more vibrant approach to media, UM’s ‘Full Colour Media’ is an omni-channel planning proposition and philosophy that aims to change the agency’s

Why brands should tap social communities for conversion

UM Philippines’ Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers. Social media usage in the APAC region, notably in China, India, and Indonesia, continues to increase. Beyond personal connections, social media’s sites and apps now encompass commerce, discovery, entertainment, and professional networking, genuinely making

UNIVERSAL MCCANN STANDS PROUD AS THE ONLY MALAYSIAN AGENCY TO SWEEP A GOLD AT THE FESTIVAL OF MEDIA APAC 2024

Universal McCann, the media agency under the IPG Mediabrands network, has once again taken home a coveted ‘Gold’ award at the prestigious Festival of Media Asia Pacific (FOMA) Awards 2024, the only Malaysian agency to be awarded the top award. OneVue, a global division of Universal McCann which acts as the global media agency of record for leading global consumer health company Kenvue, took home a Gold for ‘Best E-Commerce Campaign’ with Listerine Malaysia for the #SwishAwaySuay campaign, alongside a Bronze

Keeping the Universal McCann name flying high

It’sma been 100 days since Sue-Anne Lim was appointed as CEO to steer media agency Universal McCann (UM) Malaysia to a higher level. StarBiz recently caught up with her and got her take on what her plans are for the agency, its key priorities, expansion initiatives and the importance of incorporating sustainability values in the

Universal McCann & Munchy’s Cream-O Spread Happiness & Joy For World Happiness Day

For the recent World Happiness Day, Universal McCann (UM), the global media agency network of IPG Mediabrands, developed a campaign with Munchy’s Cream-O. The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aimed to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of

UM Australia promotes Adam Russell to GM Melbourne

MELBOURNE, AUSTRALIA — Media agency, UM Australia announced the promotion of Adam Russell to the newly created role of General Manager Melbourne, paving the way for sustainable future growth in Victoria’s burgeoning market. As part of his new role, Adam retains his current remit as client lead on key Melbourne clients including Kmart and OnePass. CEO of UM Australia Anathea Ruys said Adam is a

‘We were very impressed’: UM wins Chery media account

Global car manufacturer Chery has appointed UM as its media agency of record following a highly contested pitch. UM will be responsible for all of Chery’s media strategy, planning and buying in Australia. It will also support the brand’s new vehicle launches this year, helping it establish a market presence. “UM’s strategic approach to media

UM names Ben Crawford as CEO for Greater China

UM has appointed Ben Crawford, its chief client officer for APAC, as chief executive of Greater China, effective immediately. In the newly created role, Crawford will move from Singapore to Shanghai and have a dual reporting line to the regional president of UM APAC, Kasper Aakerlund, and the chief executive of IPG Mediabrands Greater China,

Openings in Sri Lanka Expand IPG Mediabrands Footprint in the Asia-Pacific

IPG Mediabrands today announced an affiliate agreement with The Insight Hive (Pvt) Ltd for the launch of two new agencies, UM Sri Lanka and Initiative Sri Lanka. The announcement comes following recent news of new agency launches in New Zealand and Pakistan earlier this year; and expands the IPG Mediabrands network footprint across 16 countries

Sue-Anne Lim Named CEO Universal McCann in Malaysia

Mediabrands Malaysia has appointed Sue-Anne Lim as Chief Executive Officer of Universal McCann (UM) in Malaysia. Lim brings two decades of experience designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, as well as holding previous roles at Trapper, Clear KL (part of M&C Saatchi Global Network), and