Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year. Levi’s Jeans has consolidated its global media account with UM after working with the agency in the Americas for more than four years, Campaign US has learned. Following a review, the IPG Mediabrands agency was named Levi’s media agency of record in the

Initiative’s Michael Chong: What Do Mountaineering, Media & Marketing Have In Common?

Michael Chong, Initiative’s chief analytics officer, has done something quite remarkable — climbing Ama Dablam, one of the most challenging peaks in the Himalayas on a trek that takes the best part of a month. Here, he tells B&T about his marvellous mountaineering, and what we can learn from it. Ama Dablam, rising proudly at an elevation of 6,812

Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’

There are few in adland with such vast experience as IPG Mediabrands and Initiative’s chief operating officer Geoff Clarke. Starting in the industry more than 30 years ago, Clarke has held positions such as investment director, chief investment officer, client partner and managing director. Speaking on behalf of the Experience Advocacy Taskforce, Clarke explained why agencies

Cancer Chicks launches empowering ‘Fucc It’ campaign for young women

Cancer Chicks, a charity organisation, has unveiled a new brand platform and campaign, ‘FUCC It’, designed to support young women living with cancer. The campaign was developed in collaboration with Initiative IMPACT and MBCS, with the tagline ‘FUCC It’. It’s intended to inspire young women not to let cancer or severe chronic and terminal illness

Linda Fagerlund Joins Mediahub as Chief Strategy Officer ANZ

Mediahub has tapped strategist Linda Fagerlund for the newly-created role of Chief Strategy Officer for Australia and New Zealand. Fagerlund is tasked with delivering Mediahub’s trans-Tasman strategic support for key clients, she also joins Mediahub’s senior leadership team. Fagerlund brings 15+ years of strategy experience to the new role working previously across media, creative agencies,

Keeping the Universal McCann name flying high

It’sma been 100 days since Sue-Anne Lim was appointed as CEO to steer media agency Universal McCann (UM) Malaysia to a higher level. StarBiz recently caught up with her and got her take on what her plans are for the agency, its key priorities, expansion initiatives and the importance of incorporating sustainability values in the

Initiative appoints Sharon Ho as CEO of China

Initiative Media, an agency of IPG Mediabrands, announced the appointment of Sharon Ho as CEO of China. She will be based in Shanghai and report to Melinda Po (Bo Rongrong), CEO of IPG Greater China . As the CEO of Extreme Media China, Sharon Ho will leverage her advantages in integrating technology, data and marketing

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands

A steadfast leader spearheading the agency’s transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team. In her capacity as a key C-suite member, Sherry Pan leads the Magna, Transformation, Investment, and Orion teams at Mediabrands China—overseeing crucial aspects such

Universal McCann & Munchy’s Cream-O Spread Happiness & Joy For World Happiness Day

For the recent World Happiness Day, Universal McCann (UM), the global media agency network of IPG Mediabrands, developed a campaign with Munchy’s Cream-O. The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aimed to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of

UM Australia promotes Adam Russell to GM Melbourne

MELBOURNE, AUSTRALIA — Media agency, UM Australia announced the promotion of Adam Russell to the newly created role of General Manager Melbourne, paving the way for sustainable future growth in Victoria’s burgeoning market. As part of his new role, Adam retains his current remit as client lead on key Melbourne clients including Kmart and OnePass. CEO of UM Australia Anathea Ruys said Adam is a