Finnair Taps Initiative as its Media Agency of Record Across Four APAC Markets

Initiative has been appointed media agency of record for Finnair, the largest full-service legacy airline of Finland, following a competitive pitch review that concluded in September this year. The IPG Mediabrands-owned Initiative’s appointed remit initially covers four markets in Asia-Pacific, including Japan, South Korea, Singapore, and Hong Kong. It will encompass media strategy, planning, and

General Mills hands global media agency of record to UM

Singapore – UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills. With the new appointment, UM will handle all strategy, planning, buying, analytics, performance, and commerce efforts across more than 35 markets for General Mills’

IPG Mediabrands launches new delivery intelligence engine ‘KINESSO’

IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward. KINESSO is uniquely positioned to unify the data derived from a brand’s full marketing system into one renowned, intelligent, growth-driving capability. The new unit brings together the collective

Reprise and Monash University give students media and marketing experience

Digital performance agency Reprise and its long-term client Monash University have launched a program to help students achieve real life employment experience; and learn about career opportunities in the media and marketing sector. The inaugural 12-week program hosted four Monash Business School students as part of the University’s ongoing Work Integrated Learning/Industry Experience elective. Jessica

Mediaweek Agency 50: Mark Coad on Mediabrands achievements and optimism for 2023

Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the people who make it. Taking number three on the Agency 50 list was Mark Coad, CEO of IPG Mediabrands. Mediaweek caught up with Coad as he reflected on Mediabrands’ achievements, the industry issues on his mind and shared his outlook for the year ahead. Mediaweek: Congratulations