Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’

There are few in adland with such vast experience as IPG Mediabrands and Initiative’s chief operating officer Geoff Clarke. Starting in the industry more than 30 years ago, Clarke has held positions such as investment director, chief investment officer, client partner and managing director. Speaking on behalf of the Experience Advocacy Taskforce, Clarke explained why agencies

Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’

There are few in adland with such vast experience as IPG Mediabrands and Initiative’s chief operating officer Geoff Clarke. Starting in the industry more than 30 years ago, Clarke has held positions such as investment director, chief investment officer, client partner and managing director. Speaking on behalf of the Experience Advocacy Taskforce, Clarke explained why agencies

IPG Mediabrands Thailand launches new office under the concept of One For All, creating a life-happiness balance for all employees.

IPG Mediabrands Thailand launches a new office under the concept of One For All, creating life balance and happiness for all employees. Combining cutting-edge technology IPG Media Brands Thailand has subsidiaries such as Initiative, UM, Media Brands Content Studio (MBCS) and KINESSO) Renovated the office to accommodate the continuously increasing number of employees under the

MBCS + SAFI’S NEW FILM CELEBRATE THE BEAUTY OF AUTHENTICITY THIS RAYA SEASON

MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has developed a brand film for leading Halal personal care brand Safi alongside the upcoming Raya season. Safi, a brand that helps women embrace their beauty with confidence, has launched a RM 1 million scholarship – the Biasiswa Siswi Safi – which aims to

IPG Mediabrands Japan appoints Matt Ware as CEO

IPG Mediabrands has named Matt Ware as the new CEO IPG Mediabrands Japan. Previously APAC CEO of KINESSO the IPG Mediabrands tech-driven performance agency where he led 1000+ digital experts across 11 markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI; Ware brings 15 years specialized digital marketing experience, including 11 years within

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands

A steadfast leader spearheading the agency’s transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team. In her capacity as a key C-suite member, Sherry Pan leads the Magna, Transformation, Investment, and Orion teams at Mediabrands China—overseeing crucial aspects such

Universal McCann & Munchy’s Cream-O Spread Happiness & Joy For World Happiness Day

For the recent World Happiness Day, Universal McCann (UM), the global media agency network of IPG Mediabrands, developed a campaign with Munchy’s Cream-O. The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aimed to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of

Women to Watch Greater China 2024: Penny Chow, MBCS

Penny Chow’s two-decade-long career in advertising and marcomms is marked by numerous remarkable achievements. As the business partner at Ogilvy, she played a pivotal role in driving substantial revenue growth, while her other professional milestones are dotted with prestigious industry awards—most notably the Coca-Cola Chok campaign at McCann during her tenure at the renowned 4As.

MBCS bolsters creative team with “dynamic duo” of appointment

Integrated creative agency MBCS has announced the expansion of its creative team with the appointment of Abby Clark as Copy Writer and Laura Murphy as Art Director. The duo, who have previously worked together and separately, claim their best work is produced when they collaborate. Their appointment at MBCS is effective immediately, and both will

IPG Mediabrands’ KINESSO names new head of China

KINESSO, the performance marketing agency within IPG Mediabrands, has appointed Atlas Ye as head of KINESSO China. He reports to Melinda Po, CEO of IPG Mediabrands Greater China. Within this newly created role, Ye will be responsible for strengthening performance-driven offerings such as performance media activation, search and social content experience optimisation, eCommerce operations and data