MBCS announces two new strategic promotions to improve its leadership and strategic capabilities

Australia – Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect. Maclachlan, in his new role at MBCS, will assume the responsibility of leading the overall strategic output and team across both

Perspective – AI and retail media to dominate in 2024

What. A. Year! It’s clearly been a very demanding one and will continue to be for the foreseeable future. War and global insecurity, underpinned by the current cost of living pressures and rising inflation, alongside a looming recession facing Australians and the knock-on effect to our client’s businesses; one of the biggest tests I have

Mediabrands Australia appoints Sue Squillace as CEO Mediahub ANZ

Mediabrands Australia has announced the appointment of Sue Squillace as CEO Mediahub ANZ. Her appointment follows the resignation of Mediahub’s executive director APAC, Andrew Livingston, who is relocating to the UK. Mark Coad, CEO Mediabrands, said: “Andrew shared his intent to relocate to the UK some time ago, which provided Mediabrands, together with Mediahub’s joint venture partner, Attivo Group, with an opportunity

IPG Mediabrands CEO Mark Coad hits the road for Variety Vic Bash

IPG Mediabrands CEO, Mark Coad is taking part in the Variety Vic Bash, one of Australia’s longest running charity motoring events. Coad, along with co-driver Tim Clemens, will hit the road for 10-12 days, raising money for the Variety children’s charity. The Bash takes hundreds of motorists across the country, including stops at schools and

UnLtd hosts the Big Splash regatta as IPG Mediabrands sails to victory

The event raised over $115,000 for UnLtd’s work supporting charities helping young people at risk The UnLtd: Big Splash sailing regatta welcomed 18 teams from across the industry as they hoisted the sails for good on Sydney Harbour on Friday, 31 March. The event, kindly sponsored by Yahoo, raised over $115,000 for UnLtd’s work supporting

Initiative Retains Pernod Ricard’s Media Account

Initiative has retained the coveted Pernod Ricard Australia and New Zealand media account, working across the entire brand portfolio including all Pernod’s wine, spirit, whiskey, champagne, RTD and ‘new to world’ brands. Jo McAlister, managing director, Initiative said the team could not be more excited to sign up for another three years and partner the

UM Australia appoints Andy Copeland as general manager Brisbane

UM Australia has announced the appointment of Andy Copeland to the newly created role of general manager, Brisbane. Copeland joins the Brisbane media agency’s leadership team, reporting directly to Anathea Ruys, CEO UM Australia. With an immediate remit to pave the way for sustainable future growth in Queensland’s burgeoning market, Copeland brings extensive business strategy & revenue growth experience to