Universal McCann, the media agency under the IPG Mediabrands network, has taken home a coveted Gold and Silver Award at the Festival of Media Asia Pacific (FOMA) Awards 2023. The agency took home a Gold for ‘Best Use of Social Media’ with foodpanda Malaysia for the campaign ‘Pau-Pau takes emojis to the next level with Malaysia’s first ever Twitter

UM, the global media agency network of IPG Mediabrands, has appointed Sasha Savic as Global Chief Executive Officer. Savic, an IPG alumnus who will report directly to Mediabrands Global CEO, Eileen Kiernan, will “set the vision for the agency’s global growth” while overseeing strategy, product, operations, and management of clients including American Express, Honda, Johnson

After a highly competitive tender process, media agency UM has kickstarted the year announcing its appointment as media agency of record for the ACT Government, effective as of March 1, 2023. UM’s remit covers all media strategy, planning and buying for brand, digital and functional advertising across all channels, plus additional digital and creative content

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets. Global media agency UM has launched an office in Pakistan. Entering into an affiliate agreement with IG Square Pakistan for the launch, this move extends UM’s footprint in 14 different countries across the APAC region, which previously included Australia, China,

It has been a rollercoaster year for China. But chaos brought people cloer together and technology also became more humanised as a result. People became even more attuned to technology than before—further accelerating China’s world lead in the wide adoption of technological advancements. China is at an interesting junction between a highly regulated society and

Anathea Ruys took over as CEO of UM Australia in March 2021 – a role that has seen her successfully navigate the business in and out of lockdowns. Ruys spoke to Mediaweek about the journey so far, being recognised for her leadership, delivering on her goals for UM and her outlook for the agency in

Since the start of this century, the world has been changing radically with APAC at the heart of the transformation. Many of the emerging economies in the region like China, India and Southeast Asia had been rapidly industrialising, with the innovation powerhouses of China, Japan and South Korea accelerating technological change, and digitisation and mass