Kate O’Loughlin: Jojo Siwa’s rebrand proves marketers should commit to the bit

Siwa’s rebrand has been littered by PR blunders. Initiative’s Kate O’Loughlin explains what marketers can learn from it. ‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus to expand marketing mindsets

Initiative appoints Sharon Ho as CEO of China

Initiative Media, an agency of IPG Mediabrands, announced the appointment of Sharon Ho as CEO of China. She will be based in Shanghai and report to Melinda Po (Bo Rongrong), CEO of IPG Greater China . As the CEO of Extreme Media China, Sharon Ho will leverage her advantages in integrating technology, data and marketing

Initiative Australia support youth mental health charity batyr with pro-bono campaign

“A chance for us to meaningfully contribute to the worthy cause of youth mental health.” Initiative Australia has partnered with youth mental health charity Batyr to support its annual fundraising challenge, Splash the Stigma. Driving this year’s Splash the Stigma challenge is batyr’s goal to prevent young people from reaching the point of crisis. Tragically, suicide remains the

Initiative including BPN Maintains Dominant Position on RECMA’s Latest Qualitative Evaluation For The Sixth Time

Initiative (including BPN) retains its position as the leading media agency in Malaysia on RECMA’s latest qualitative evaluation, being the only agency in the country to score a Dominant profile, and consecutively for six reports. Initiative scored a total of 21 points on the report with a number one ranking overall, a clear 4 points

Initiative names new CEO for China

IPG Mediabrands’ media agency Initiative has appointed Sharon Ho as CEO for Initiative China. Ho will be based in Shanghai, reporting to Melinda Po, CEO of IPG Mediabrands Greater China. As Initiative China CEO, Ho will leverage her strength in integrating technology, data and communication, and passion in driving consumer-centred offerings for clients, with her

Kate O’Loughlin: Marketing lessons from the rise of run clubs

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus to expand marketing mindsets and help brands remain relevant amongst an ever-changing cultural landscape. This month, I’m obsessed with the run club

INITIATIVE APPOINTS CHARLES DANGIBEAUD AS NEW HEAD OF STRATEGY & WA GOVERNMENT

Initiative Perth has hired strategist and product management lead, Charles Dangibeaud to head the agency’s strategy offering and lead the WA Government account. Taking on the role of Head of Strategy & WA Government, Dangibeaud’s immediate remit will be to uphold and strengthen the agency’s reputation for strategic thinking and craft development – blending the

INITIATIVE PERTH BOOSTS TALENT POOL AND STRENGTHENS AGENCY CAPABILITIES 

Initiative Perth has announced a raft of new hires across its client service and partnerships teams. Sian Thomas joins the agency in the newly created role of client advice and partnerships director; Sarah Hua joins as associate director and Jessica Wilkins takes on the role of partnerships associate. Head of Perth, Paige English said she

Account Madness – Charlotte Wills, Initiative

This series of articles looks at the world of the account manager. This time we talk to Charlotte Wills, Group business Director, Initiative. How did you end up account management? Was it by design or a cosmic accident? Let’s go with divine intervention. I’ve had an unconventional journey to my current role as Group Business Director

INITIATIVE PERTH CROWNS ARN’S JESS CAMERON 2023 MEDIA PARTNER OF THE YEAR

ARN’s Jess Cameron has been crowned the winner of Initiative’s coveted Media Partner of the Year (MPOY) Award for 2023. The highly contested Award, which commenced in 2013, recognizes the exceptional efforts and collaborative media partnerships across WA’s close knit media industry. At celebratory event held last week, Jess awarded Media Partner of the Year