Initiative names new CEO for China

April 2, 2024 | Share this article

IPG Mediabrands’ media agency Initiative has appointed Sharon Ho as CEO for Initiative China. Ho will be based in Shanghai, reporting to Melinda Po, CEO of IPG Mediabrands Greater China.

As Initiative China CEO, Ho will leverage her strength in integrating technology, data and communication, and passion in driving consumer-centred offerings for clients, with her unique approach to building trust and rapport among all stakeholders in fueling growth.

With extensive experience spanning media, digital and creative agencies in the Greater China region, Ho has a proven track record of exploring the convergence of technology, data and communication, and utilising innovative approaches to drive digital transformation and growth for clients.

Most recently, she was managing director at Digitas China. Ho is always on the lookout for the next innovative breakthrough and her work with a portfolio of iconic brands such as Henkel, Nike, Visa and Crocs was a testament to her commitment to digital innovation.

Read more on Marketing Interactive.