Influence and trust: Connecting with APAC’s fragmented social landscape

Asia is a superpower when it comes to digital consumption and the high usage of social media offers influencer marketing a fertile ground to flourish in APAC markets. In Southeast Asia alone, the number of new internet users has continued to climb, hitting 400 million in 2020 – up from 360 million in 2019 –

But WTF is the metaverse, really?

Our industry loves a shiny new paradigm. And now, I have on my screen an intimidating blank document entitled “the metaverse”. What is ‘the metaverse’? As The New York Times’ John Herrman would have it, “the biggest ideas in tech often lurch into the lexicon before they are truly coherent”. Which is a very charitable

Digital advertising is not a two-horse race between Google and Facebook: Daryl Lee

Daryl Lee is the Global CEO of IPG Mediabrands, and is responsible for the vision, strategy, and performance of the company’s global network. On Monday, Lee participated in the 21st edition of e4m Conclave. He spoke to exchange4media Director & Co-Founder Nawal Ahuja on a range of topics, including disruption in advertising business due to

‘Meritocracy and equity are not interchangeable’: Mediabrands DEI head

One of Dharesheni Nedumaran’s roles as head of diversity, equity and inclusion (DEI) at Mediabrands APAC is to stamp out the idea that the benefits of DEI are circumscribed to people. Instead, she wants everyone to understand that the benefits accrue to all aspects of business and society as well. Her ultimate ambition in her

Initiative Crowned Best Performing Agency

Initiative has nabbed the number one spot for new media wins for the month of October according to the latest data from martech firm R3. The IPG-owned agency has won back the crown from PHD who pinched it back in August. IPG stormed to the top of the October numbers with wins that have included

40 Under 40 2021: Sujith Rao, Mediabrands

A data guru, Sujith Rao has been instrumental in helping to develop Reprise into the leading performance marketing agency in Malaysia. As the data guy, he makes magic out of numbers. Simply put, Sujith Kumar G Rao is the unknown celebrity of Mediabrands. He makes the people and business of Mediabrands look good with data.

Ensemble Worldwide Malaysia Releases Animated Deepavali Fantasy Quest Film for PETRONAS

Ensemble Worldwide Malaysia and PETRONAS have released the final festive film installation for the year in line with the PETRONAS festive films’ theme of 2020-2021, ‘Our Unique Family’. Titled ‘Akka’ (meaning older sister), the animated film shows themes of embracing love and celebrating victory over the pandemic, with a message for Malaysians to light up

40 Under 40 2021: Chris Colter, Initiative

An ace planner, Colter has risen from media trainee to chief strategy officer in just a decade, and led the reinvention of a struggling agency. Away from work, Chris Colter is an enthusiastic race car driver. At work, though, he has put his speed and skill to great use rising from media trainee to chief

Air Selangor Celebrates Deepavali with Animated Film via Reprise Digital Malaysia

Reprise Digital Malaysia and Air Selangor have released a fully animated film to commemorate the upcoming Deepavali celebrations. Titled ‘Oru Deepavali Kaathal Kathai’ (A Deepavali Love Story), the film in flashback follows protagonist Balan as he searches for the girl of his dreams. As he goes on his quest, Balan witnesses the myriad ways in

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