Initiative Crowned Best Performing Agency

December 6, 2021 | Share this article

Initiative has nabbed the number one spot for new media wins for the month of October according to the latest data from martech firm R3.

The IPG-owned agency has won back the crown from PHD who pinched it back in August. IPG stormed to the top of the October numbers with wins that have included Gulf Western Oil, Insurance Australia Group, Afterpay and Quest Apartments.

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