LION LAUNCHES XXXX ZERO VIA UM’S CARBON-REDUCING EMISSION MEDIA CAMPAIGN

Lion, in partnership with media agency UM, has placed looking after the environment front and centre of a new media campaign to launch XXXX Zero, Lion’s newest alcohol-free product, and Australia’s first carbon neutral alcohol-free beer. With a clear brief to launch XXXX Zero in Queensland and build awareness of the brand’s sustainability proposition, UM

Mumbrellacast: UM’s Anathea Ruys on Mediabrands’ automation transformation and more

UM Australia CEO Anathea Ruys joins this week’s Mumbrellacast episode to discuss the intricacies and heightened of handling the federal government account during election season, Mediabrands’ automation transformation to fix the talent crisis, market differences between Australia and the US, and returning to the role in the midst of COVID. Tune into the podcast here.

Initiative Australia CEO Melissa Fein shares her leadership values after making Mediaweek’s Hot List

Mediaweek introduced its inaugural Hot List for Agencies, penned by contributing editor Greg Graham, last week. Initiative Australia was listed on the ‘Sizzling HOT’ agencies making waves in the industry with CEO Melissa Fein at the helm. Fein spoke to Mediaweek about leading her agency by example, thriving through the pandemic, and making the Hot

Mediabrands launches major automation transformation, talent development, and retention capabilities

Mediabrands, the media and marketing solutions division of Interpublic Group has announced the launch of the media industry’s first major transformation of automated systems for more than two decades. To bring the 20-month project to life, Mediabrands partnered with global software company UI Path, and information and technology services company, Cognizant. The transition fully automates

Melinda Po is Mediabrands’ first Greater China CEO

Mediabrands has appointed Melinda Po to the newly created position of CEO of Mediabrands Greater China. She partly replaces Chris Chen, who was appointed as China CEO in November 2019. However, Po’s remit will also include Taiwan and Hong Kong, and leaders in these markets will remain in place and report to her. They previously

TamJai International appoints Society as advertising agency

TamJai International Group has appointed Society as its advertising agency to handle the creative duties for its brands including TamJai Yunnan Mixian and TamJai SamGor. The group said Society is responsible for creating through-the-line advertising campaigns for both TamJai Yunnan Mixian and TamJai SamGor. Agnes Lung, CMO of TamJai International Group said the appointment was

REPRISE APAC APPOINTS NEHA TEJUJA TO NEWLY CREATED ROLE OF HEAD OF PERFORMANCE STRATEGY

An industry expert honed in the discipline of strategic leadership with over 16+ years driving vision for clients’ businesses within creative teams across local, regional and global markets; Tejuja joins Reprise from her prior role as Senior Strategy Director and E-commerce Lead for Wunderman Thompson Singapore where she was responsible for delivering end-to-end strategies which

Initiative boosts leadership team with two new partnership heads

Media agency Initiative has appointed Daniela Rocchi to the new role of head of partnership for the Sydney team, and Justin ArIt to the new role of head of partnership for the Melbourne team. The move comes after Initiative restructured its partnerships department, aimed at bolstering its leadership team. Rocchi’s immediate remit in Initiative is

Bayer Malaysia launches new digitally-led campaign together with Reprise for a healthy Ramadan

Immunity support brand Redoxon by Bayer Malaysia has launched a new campaign together with Reprise, the global performance marketing network under global advertising company IPG which aims to promote a healthy Ramadan. This year’s Ramadan-themed film, titled “Kuatkan imuniti, rezeki Ramadan dinikmati,” is a Malay musical genre called Seloka which is commonly used in a

Reprise Commits As “Environmental Heroes” For First Annual Reprise Community Day

Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, held its first annual Reprise Community Day on March 10, a day recognised for all Reprise Asia-Pacific offices to close for volunteering efforts within local communities. To honour the day, Reprise Malaysia chose to commit as “environmental heroes” by way of support for