Initiative boosts leadership team with two new partnership heads

April 28, 2022 | Share this article

Media agency Initiative has appointed Daniela Rocchi to the new role of head of partnership for the Sydney team, and Justin ArIt to the new role of head of partnership for the Melbourne team. The move comes after Initiative restructured its partnerships department, aimed at bolstering its leadership team.

Rocchi’s immediate remit in Initiative is to lead the investment and partnerships across the Sydney market, bringing a genuine passion for investment to deliver the best results for clients. Having spent a decade at Initiative, Rocchi has been a stalwart in the agency’s transformation diving into every aspect of the business and proving herself to be a brilliant client adviser and an important partner to media vendors.

Meanwhile, Arlt brings his leadership skills to the Melbourne business. Up to date, he has been intimately involved in numerous Melbourne pitch wins and instrumental in rolling out several key internal processes.

Both will report directly to Simon Reid, Initiative’s national head of partnerships.

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