Mediabrands launches major automation transformation, talent development, and retention capabilities

Mediabrands, the media and marketing solutions division of Interpublic Group has announced the launch of the media industry’s first major transformation of automated systems for more than two decades. To bring the 20-month project to life, Mediabrands partnered with global software company UI Path, and information and technology services company, Cognizant. The transition fully automates repetitive manual tasks across Initiative and UM using robotic technology, providing an enhanced career path for talent and a stronger value proposition for clients.

The game changing transformation marks a complete automation of all systems and processes, firmly cementing Mediabrands in a unique space ahead of its competitors and is supported by a bespoke Centre of Excellence allowing the agencies to tap into the capability.