How tech and culture are linked in China

It has been a rollercoaster year for China. But chaos brought people cloer together and technology also became more humanised as a result. People became even more attuned to technology than before—further accelerating China’s world lead in the wide adoption of technological advancements. China is at an interesting junction between a highly regulated society and

Out, proud and allowed: How to run Pride marketing in your local market

This Pride month let’s talk about the complexities of inclusive marketing for LGBTQ+ communities in Asia Pacific. The rights, protection and experience of living as an LGBTQ+ person varies drastically across the region, with some localities being particularly hostile. Heres’ a snapshot of LGBTQ+ legal rights in APAC. Legislature and regulations form just one part

MAGNA REPORT: THE ASIA PACIFIC ADVERTISING ECONOMY WILL GROW BY +8% THIS YEAR

The Asia Pacific advertising economy will grow by +8% this year, following the 2021 rebound (+18%) says Magna Global Advertising Forecast for June. Globally, media owners’ advertising revenues will grow by +9.2% this year to nearly $828 billion i.e. 32% above the pre-COVID level of 2019. MAGNA was always expecting the global advertising market to

UM Australia CEO Anathea Ruys on being recognised for her leadership and achieving her goals

Anathea Ruys took over as CEO of UM Australia in March 2021 – a role that has seen her successfully navigate the business in and out of lockdowns. Ruys spoke to Mediaweek about the journey so far, being recognised for her leadership, delivering on her goals for UM and her outlook for the agency in

Viewers to taste winning Masterchef dish thanks to Deliveroo and Mediabrands Content Studio

Food delivery company Deliveroo has partnered with Masterchef Australia and Mediabrands Content Studio to deliver an Australian first for customers wanting to experience a MasterChef dish at home. The integrated campaign will see Deliveroo deliver 21,504 mini ‘Bacon Me Go Nuts’ Choc-Tops inspired by last night’s episode of Masterchef Australia, as a part of Deliveroo’s

Embracing entropy: Opportunities and challenges for APAC

Since the start of this century, the world has been changing radically with APAC at the heart of the transformation. Many of the emerging economies in the region like China, India and Southeast Asia had been rapidly industrialising, with the innovation powerhouses of China, Japan and South Korea accelerating technological change, and digitisation and mass

Mediabrands India wins ITC’s media mandate

Interpublic Group’s Mediabrands India has bagged the media mandate for ITC Limited after a highly contested multi-agency pitch process. The agency will handle both traditional and digital duties of the Indian conglomerate. The account size is estimated to be in the range of Rs 450-500 crore. Wavemaker India is the incumbent agency on the account

Mediabrands Malaysia’s CEO on the skills future-forward CHROs need to address today’s talent priorities

Talent leaders today need to be highly specialised, having not only HR knowledge, but also being savvy with business needs, Bala Pomaleh, CEO, Mediabrands Malaysia, believes. Bala Pomaleh was 19 when he first forayed into the industry as a junior media research assistant. Fast forward the years, and he has now been in the industry

Minimising brain drain in adland

With local talents in advertising leaving for greener pastures abroad, it’s time agency leaders say the ad ecosystem on the whole needs to be strengthened to minimise the brain drain. Mediabrands Malaysia director of human resources Debica Sigamani said as global mobility gets easier with the reopening of the borders, the agency is seeing an

MEDIABRANDS PHILIPPINES APPOINTS RAYMOND DIZON TO NEWLY CREATED CHIEF INTEGRATION OFFICER ROLE

In a focused move to build upon the evolved proposition of the Mediabrands network of agencies in the Philippines market; Mediabrands have today announced the appointment of Raymond Dizon to the newly created position of Chief Integration Officer, Mediabrands Philippines. With 14 years digital and media experience, the last 6 of which across Mediabrands agencies