Mish Fletcher is the Chief Growth Officer for IPG (Interpublic Group) Asia-Pacific. She is also an industry professional passionate about public relations and building agency brands and growing agency businesses including OgilvyOne, Accenture Interactive, FCB/SIX and more. It is a skill she has used to build the profiles of the agency leaders she has worked
The acceleration of technology over the past year has created a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response, UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region and providing
The pandemic crisis revolutionised the world of media like never before; people had more time to spend consuming content, the options grew as digital took a leap, and both glocal & global content drew eyeballs. People not only became receptive to multiple forms of content but also actively started participating in media curation and commentary.
Australia – General Motors Specialty Vehicles (GMSV), the GM venture operating within Australia and New Zealand, has launched its inaugural locally produced campaign via performance marketing agency Reprise. The campaign called ‘That’s Boss’ introduces GMSV’s Chevrolet Silverado LT Trail Boss to the ANZ market, showcasing the ethos of ‘mateship’ and adventure which are key characteristics of Aussies
Australian indie agency The Hallway has launched a campaign that aims to get men talking about mental health. The work includes outdoor advertising (see below), radio ads and a website. But the centrepiece is a remake of The Cure’s song ‘Boys Don’t Cry’. According to the agency, the campaign has been three years in the
The retail landscape in APAC is very diverse and distinct from the rest of the world and has evolved considerably since the onset of Covid-19. The global pandemic has led to an explosive growth in the e-commerce industry, with consumers across the APAC region having shifted their shopping habits online to cater for life under
Initiative Australia has topped the world among media agencies, according to the RECMA, the global research company that evaluates performance based on 18 criteria. The local agency was placed ahead of MediaCom in South Africa and UM in Canada. A little more than three years ago, Initiative was ranked 27th, in Australia. Melissa Fein, CEO Initiative Australia:
Reprise Australia, Mediabrands’ digitally-led full-service performance agency, has been awarded Google Honours Agency of the Quarter for Q3 following submissions for excellence in search marketing in the Australian media industry. Google Honours is a highly contested forum for search specialists to demonstrate effectiveness for clients and provides search agencies with up-to-date benchmarking in one of
Dias talks about the incidents and moments that make her the true Wonder Woman of the 21st century One of the most exciting superhero movies of recent times, DC’s Wonder Woman 1984 narrated the story of Diana Prince aka Wonder Woman. She symbolized strength, power, forgiveness and love, and bravely fought against all odds to
UM has won a competitive pitch to be appointed the worldwide media planning and buying partner for takeaway food ordering marketplace, Just Eat Takeaway.com. In Australia UM retains the Menulog account, the local operating name of Just Eat Takeaway.com. UM will now manage the Just Eat Takeaway.com media portfolio in 21 countries, adding another nine